Tech-enhanced Life Introduces Customer-focused Services for Companies Developing Products for Seniors
SAN FRANCISCO, March 28, 2017 /PRNewswire/ -- After thousands of hours evaluating products for older adults, Tech-enhanced Life, PBC and the Longevity Explorers see an opportunity to help developers create products that older adults actually need, want, and will pay for — by offering a family of services that emphasize close engagement with older adults themselves during the product development process. More information about these services is available at https://www.techenhancedlife.com/services-innovators.
"While there is no shortage of problems for which older adults would like solutions," says Dr. Richard G. Caro, co-founder of Tech-enhanced Life, "the vast majority of products we have looked at are either hard for elderly people to use, or are poor at doing the jobs our older adult demographic wants to get done."
"Lack of in-depth, up-front interaction with older adults, the potential customers for these products and services, seems in many cases to be the culprit for the product development failures," says Dr. Caro. "As a result of our Longevity Explorer initiative — a community of older adults who meet regularly to explore topics and products at the intersection of aging and technology — we see a great opportunity to remedy this."
Learning, understanding and validation are at the heart of what Tech-enhanced Life, a Public Benefit Corporation dedicated to improving elderly people's quality of life, is offering with its new services. The company breaks down its services into two categories: "Learning Interactions"; and "Proof-point Interactions". Learning Interactions are designed to answer questions about needs, and problem-solution fit. In contrast, Proof-point Interactions are designed to create evidence (from potential customers) that a project is on the right track, for sharing with stakeholders such as investors and managers.
About Tech-enhanced Life & the Longevity Explorers
Tech-enhanced Life, PBC is a Public Benefit Corporation, incorporated in Delaware, USA. This relatively new class of corporation combines the features of a mission-driven, non-profit organization with the focus and innovative spirit that comes from being a for-profit business. Our mission is to improve the quality of life of older adults and their families. We are designing our business model so that future profits will be shared with those who participate in our work, including of course the Longevity Explorer community.
The Longevity Explorers are a community of older adults who meet regularly to explore issues at the intersection of aging and technology, and who are interested in leveraging their collective wisdom and experience to help accelerate the emergence of novel solutions to the challenges of aging. The Longevity Explorer initiative is facilitated and led by Tech-enhanced Life.
Contact:
Dr. Richard G. Caro
415-931-1973
[email protected]
SOURCE Tech-enhanced Life, PBC
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