Tech Giant Reinstates Ad Blocking App a Week After Removal - Research and Markets

Feb 10, 2016, 13:01 ET from Research and Markets

DUBLIN, February 10, 2016 /PRNewswire/ --

The global mobile ad spending market is to grow with a CAGR of 38.12% by 2019, according to the Global Mobile Ad Spending Market 2015-2019 report from Research and Markets. However, the rise of ad blocking technology could see a decrease of this percentage, and the reinstating of Adblock Fast to the Google Play store this week is a sure sign of the popularity of such apps.

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Google have banned numerous ad blockers from the Google Play Store, and it was assumed that this practice would continue indefinitely. Following an appeal from Rocketship, the developers behind Adblock Fast, Google reversed the ban and immediately republished the app. The move is sure to cause alarm among e-marketers, and could have an effect on the global e-marketer IT spending market, which is poised to grow with a CAGR of 12.48% by 2019 as noted in a recent report.

The decision could also have an effect on the global in-app advertising market predicted growth of 39.97% CAGR by 2019 as highlighted in a recent report. As the number of mobile devices utilizing ad blocking application increases, e-marketers will be forced to use alternative advertising solutions, such as in-app advertising.

For further information on this topic, and a full list of all related documentation, please visit the Online Advertising section at Ad blocking programs are proving immensely popular with users right across the world, but at the incredible expense of the online advertising industry.


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