Tech Startup Develops Two-Click Checkout for Email and Web

ALBUQUERQUE, N.M., May 2, 2013 /PRNewswire/ -- Tech start-up @Pay released its first public Application Programming Interface (API) today, which gives companies the power to seamlessly integrate two-click checkout into emails and websites.

@Pay is the first Email Checkout technology of its kind, allowing email marketers and retailers to close a sale directly from a customer's inbox and most mobile devices. Once a company integrates the @Pay Two-Click API into its existing email application, email recipients can make purchases in two clicks; one to select their purchase, the second to confirm. The financial transaction is completed securely behind the scenes. @Pay can process the payment, serving as gateway and merchant account, or customers can use their existing financial transaction system, like Chase Orbital or Authorize.Net. Users of the Two-Click API can also offer a JavaScript application on their existing e-commerce sites, allowing customers to complete a secure web transaction in two clicks.

@Pay developed this one minute video to illustrate how the API can help a business close transactions quickly and securely.

@Pay technology highlights:

• Shorter transaction time. With two-click checkout, customers can complete a purchase in seconds, not minutes.
• Makes mobile payments easy. @Pay's two-click technology makes it simple and fast to complete mobile transactions, without requiring the installation of an app or special hardware.
• The only Email Checkout. @Pay's revolutionary two-click Email Checkout process is a unique and secure way to process payments directly from a customer's inbox.
• Purchases are free. Customers make purchases using @Pay with no additional charge. Merchants pay as little as 35 cents per transaction to implement @Pay, without set-up costs, monthly fees or hidden charges.
• Can work worldwide. @Pay will allow businesses to receive money from around the globe, no matter where their company or customers are located.

"The beauty of two-click checkout is it dramatically changes the way a company can do business, without the need to implement any changes to their corporate structure. What before took their customers six or more steps, now takes two clicks with the addition of @Pay," said Scott Maloney, @Pay Vice President Operations and Strategy. "We're embracing a future where customers can make purchases in just two clicks from any device they choose."

Before @Pay, businesses routed customers through a lengthy process of filling out forms, thumbing through multiple pages and providing security codes to complete a checkout. @Pay's two-click checkout processes payments in seconds from practically any device the customer chooses – on the web or in email.

Developers and website managers can learn more about the @Pay API on the developer support site, which features quick start guides, API documentation and a developer sandbox.

About @Pay
Launched in 2011 on the idea that online transactions should be simple and fast, @Pay employs a staff of 25 and is headquartered in Albuquerque, New Mexico. Learn more about other customers who have used @Pay's technology at atpay.com. Find @Pay on Facebook, follow on Twitter and connect on LinkedIn.

SOURCE @Pay