Technavio's Report on Test Preparation Market in India Highlights the Key Findings in the Area of Vendor Landscape, Key Market Segments, Regions, and Latest Trends and Drivers

The test preparation market covers the following areas:

Test Preparation Market Sizing
Test Preparation Market Forecast
Test Preparation Market Analysis

Vendor Landscape

The market structure is expected to remain fragmented during the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

Aakash Educational Services Ltd., Bansal Classes Kota, CL Educate Ltd., FIITJEE Ltd., Kaplan Inc., Pearson Plc, Testbook Edu Solutions Pvt Ltd, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Triumphant Institute Of Management Education Pvt. Ltd., among others., are some of the few key vendors competing to maintain their market position in the market.

Various players in the market are engaging in strategic partnerships to up their game in the education services industry. For instance, in January 2020, CL Educate Ltd signed a Memorandum of Understanding (MOU) with AICTE, the Implementation Agency for the National Educational Alliance for Technology (NEAT) scheme. Similarly, in December 2020, Think & Learn Pvt. Ltd. inked an agreement with the National Skill Development Corporation (NSDC) to support the training of teachers and trainers.

View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

• Segmentation by Product: 
• University exams: 
• The university exams segment will have significant market share growth during the forecast period.
• This segment dominates the market, with more emphasis given by students in the fields of engineering, medical, pharmacy, and management. Other factors that contribute to the rise in the enrollment for university exam preparation are the inclusion of technologies, such as social learning, adaptive learning, gamification, and web analytics, in the learning process. These technologies increase the credibility of courses.
• Certification exams
• High school exams
• Elementary exams
• Other exams

• Segmentation by End-user:
• Post secondary:
• The higher education or post-secondary segment of the market is expected to record steady growth during the forecast period.
• The major factor contributing to the growth of the market is the rising student interest toward competitive exams.
• K 12
• Learning method:
• Offline learning:
• The test preparation market in India by offline learning method is expected to record a steady growth rate during the forecast period.
• This market generally consists of classroom-based test preparation wherein there is face-to-face interaction between students and teachers.
• Online learning

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Latest Trends and Drivers in the Test Preparation Market in India

• Market Driver:
• Rising number of enrollments in test preparation courses:

The number of enrollments in test preparation courses is steadily increasing due to the factors such as growing student competition and a significant decline in the test pass percentage in competitive exams. Chances of a student clearing competitive exams are higher in these courses. These factors have led to a high demand for test preparation courses in India, thus driving the market growth.

• Market Trend:
• Increasing use of analytics:

Web analytics provides data regarding new student enrollments. This data can further be used to offer improved coaching to new batches. Vendors are using web analytics to study the data concerning the type of exam, student, and previous question papers. The use of learning analytics and web analytics helps vendors improve the coaching provided to students. These benefits are increasing the use of analytics in the test preparation market in India, which is resulting in market growth. 

Find additional information about various other market drivers & trends mentioned in our FREE sample report.

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