Techneos Expands Support for Android, Giving Researchers Unprecedented Access to Mobile Audiences

Oct 12, 2010, 09:00 ET from Techneos Systems Inc.

VANCOUVER, Oct. 12 /PRNewswire/ - Techneos today announced expanded support for Android to include new multimedia capabilities such as photo capture and location based services. Android is poised for dominance, rapidly gaining ground among consumers, and being on multiple carriers is helping the platform to surge ahead.

Google's Android is an open platform with a solid operating system enabling global handset manufacturers to customize and develop unique user interfaces. Manufacturers including HTC, Motorola, Samsung, LG and ZTE are releasing Android-based devices. With momentum for Android undeniable, Techneos was resolute in enabling support. According to Gartner, a leading global information technology research and advisory company, "(c)ommunication service providers' (CSPs') marketing and vendor support for Android-based smartphones will drive the platform to become the second-largest platform, following Symbian, by year-end 2010."

On-device applications are proving to be more valuable for researchers and marketers than other mobile alternatives. Apps allow for an enhanced respondent experience and take advantage of devices' capabilities and power. Mobile apps open up the opportunity for multimedia questions and features such as photo and GPS location based capture, and more. As opposed to web surveys, an Android application utilizes the device's native processing power so that end users experience no lag time, even when participating in the most complex insight programs and mobile surveys.

"The Android platform will be an extremely flexible cost effective alternative for our customers who wish to implement our SODA(R) solution for face-to-face interviews, digital ethnographies or self-complete panel studies," said Dave King, CEO at Techneos. "With Android's growing prominence, this new edition will provide researchers with unprecedented access to mobile audiences."

About Techneos

Founded in 1995, Techneos provides mobile survey, customer and enterprise feedback, panel, ethnography and digital diary solutions to Fortune 500 firms, global market research organizations, government and academic institutions around the globe. With clients in over 50 countries and support for over 200 languages, Techneos provides the world's most advanced survey software for mobile phones, PDAs, netbooks and other mobile devices. Techneos software may be licensed for installation within a client's own IT infrastructure, or as a hosted SaaS offering.

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SOURCE Techneos Systems Inc.