Techneos now collects 10,000 multimedia completes per day - showing that mobile research has gone mainstream
VANCOUVER, May 18 /PRNewswire/ - Techneos' Survey On Demand Application (SODA) celebrates a milestone which demonstrates market receptiveness to market research via mobile apps more in line with current consumer trends. The SODA market research mobile app is now collecting 10,000 photos, videos & GPS captures per day from both quantitative and qualitative projects in developed and emerging markets around the world.
Individual survey respondents download the app, which runs on all major mobile platforms such as Google's Android, Apple iOS, Blackberry's RIM, Symbian and Windows Mobile, and use the inherent features in their smartphones to capture and playback video, collect photos, GPS coordinates and other multimedia elements in a market research context. The data gives rich, validated and in-the-moment data to market researchers, which other methods have not been able to deliver, to help businesses make informed decisions.
"The high response rates we've seen on market research projects that use mobile apps have enabled us to offer our clients rich data almost immediately after the capture occurs." said Dave King, CEO at Techneos Systems Inc. "Once researchers have seen the benefits of collecting rich multimedia content, they have rapidly adopted this methodology to capture qualitative data on a quantitative scale. Our commitment to providing reliable and platform-agnostic mobile research solutions is evident by the 10,000 multimedia responses each day we capture across all platforms in more than 30 languages and in 54 countries. The market has embraced mobile market research and is participating in volumes."
About Techneos Systems Inc.
Techneos is an innovator in market research with 15 years experience. They use mobile apps to get closer to the truth of what is actually happening, on the terms of the respondents. They feel that if you are relevant, ask in real time and use the tools inherent in smartphones that you will tease out richer data from respondents in their natural environment.
Using mobile survey, feedback, panel, ethnography and digital diary solutions on any mobile device they gather data of peoples' expectations, motivations and intentions for partners and customers in over 50 countries worldwide and in over 200 languages.
SOURCE Techneos Systems Inc.
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