Technology Association of Georgia Selects VueLogic® to Accelerate Implementation of Targeted Member Services and Content

ATLANTA, July 7 /PRNewswire/ -- VueLogic LLC, the premier revenue and behavior optimization analytics solution for financial, retail, healthcare, corporate social networks and premium online content businesses, announced today that it has been selected by The Technology Association of Georgia (TAG) to help it gain visibility into member participation interests and to maximize the services it provides across member communities and societies.  Using VueLogic's PowerVue® technology, TAG will, for the first time, have a holistic view of how its more than 10,000 members are participating in its services.

"At TAG, we are committed to being one of the most progressive member-focused technology organizations in the nation," said TAG COO Melanie Brandt. "With VueLogic's descriptive analytics, we will be able to better determine member interests, create corresponding rich content and then provide an easy way to share it based on individual and group needs. This unique insight leverages the strengths of our content providers and allows us all to have a greater economic impact in our markets."  

VueLogic's PowerVue® Descriptive Analytics and Predictive Analytics Solution, a software as a service application (SaaS), works to centrally consolidate, standardize and analyze customer data, allowing companies to better understand customer behavior, build business trends and create specific campaigns to reach customers.  VueLogic's data analysis enables companies to create highly predictive campaigns to generate optimized revenue or behavior.

In the case of TAG, VueLogic's PowerVue data federation, Descriptive and Predictive analytics technologies will first aggregate TAG's membership across a multiple of the association's data stores using TAG's aggregated data. Next, PowerVue's analytics will automatically segment the membership across multiple dimensions. Based on this knowledge, TAG will be able to identify its most and least active members and target its services to their preferences based on past behaviors with the association.

"Based on our successful experience in working with companies in high-touch industries such as retail and financial services, we saw an exciting opportunity to help TAG more effectively reach its members," said Tom Gordon, CEO of VueLogic. "With VueLogic's technology, TAG will now have the insight to present services and programs to better help members achieve personal, professional and business growth, and in the end, greatly strengthen the relationship between the members and the organization."

TAG will have a 24/7 view into its membership data and may orchestrate segment-specific campaigns or projects on its own through PowerVue's SaaS portal. Each campaign will run on separate models that are updated and viewable at the close of each business day. The models' performance is self-tuning and visible to TAG at all times.

About TAG

TAG is dedicated to the promotion and economic advancement of the state's technology industry and provides leadership in driving initiatives in the areas of policy, capital, education and giving. TAG also brings the technology community together through events, initiative programs and networking opportunities. For more information visit www.tagonline.org.

About VueLogic

VueLogic is a software as a service (SaaS) revenue generation solution for financial services companies, online retailers, corporate social networks and premium online content providers.  VueLogic enables its clients to view, analyze and forecast customer transactions, across domains, in a confidential and secure environment to determine customer value. For more information visit www.vuelogic.com.

SOURCE VueLogic LLC