Technomic Finds Gap Between DSRs and Manufacturers Can Be Bridged

Jan 10, 2012, 11:45 ET from Technomic, Inc.


CHICAGO, Jan. 10, 2012 /PRNewswire/ -- Technomic, Inc., a Chicago-based food industry research firm in partnership with The Association of Foodservice Distributor Representatives (AFDR) has initiated its DSR Immersion Program that provides foodservice manufacturers a direct link to top DSRs via online research, one-on-one discussions and panels. The first conference was hosted in November of 2011 in Chicago with seven DSRs from the leading broadline distributor organizations participating in this open and engaging program.

During lengthy discussions between top performing DSRs and manufacturer sales and marketing executives at the November conference, it became clear that certain "disconnects" exist in both supplier/distributor communication and in DSR support programs. However, these disconnects are ones that can be overcome, often through low-cost modifications to training, information sharing, deployment, and/or methods of communication.

"DSRs are a critical link in the channel, and it's imperative for all manufacturers to optimize their relationships with DSRs. Hearing first-hand how to do so is absolutely invaluable," according to Bob Goldin, Executive Vice President of Technomic. Dave Miesse, Chief Executive Officer for AFDR adds, "In my 30+ years in the industry, this immersion session was the best example of bringing manufacturers and DSRs together, face-to-face, to facilitate a better understanding of what's needed to achieve mutual success."

Technomic and AFDR will be conducting future DSR immersion sessions on March 28th and June 27th of 2012. In order to promote extensive DSR/supplier interaction, attendance is limited to the first 12 sponsors to enroll. For more information on this program or related research contact Bob Goldin at 312-506-3936 or or Alan Hyatt at 312-952-1519 or

About Technomic

Technomic provides clients with facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

About The Association of Foodservice Distributor Representatives (AFDR)

AFDR is the only trade association representing the interests of the 35,000 foodservice DSRs. AFDR offers educational programs, training, and discussion forums to its member companies.

Press Contact: Chris Urban, 312-506-3929 or



SOURCE Technomic, Inc.