Technorati CEO Unveils Annual 'State of the Blogosphere and New Media Study' Exclusively at BlogWorld Los Angeles on November 4

~Most Anticipated Study on Blogging and Social Media Trends Presented Live in Front of the World's Largest Gathering of Bloggers ~

Oct 26, 2011, 12:44 ET from BlogWorld

LOS ANGELES, Oct. 26, 2011 /PRNewswire/ -- On Friday, November 4, at 11 a.m. PDT, Technorati Media CEO, Shani Higgins, will unveil the findings of Technorati's annual "State of the Blogosphere and New Media" study, live and exclusively at BlogWorld & New Media Expo at the Los Angeles Convention Center. The Blogosphere's most anticipated industry study will be shared in front of the largest gathering of bloggers and new media content creators in the world.


"We're thrilled to present to the blogging community at BlogWorld Expo. We couldn't do this without the thousands of bloggers who are so generous every year with their time and insights," said Shani Higgins, CEO of Technorati Media.

Technorati's annual study has followed growth and trends in the blogosphere, chronicling the evolution and maturation of this explosive industry over the last eight years. Thousands of bloggers participated in the most recent survey, the results of which will deliver a comprehensive resource for bloggers and marketers on everything blogging, both as a passion and profession. The study also includes data from consumer and marketer surveys, as well as in person interviews from bloggers and brands.

This year's study also features a closer look at best practices for brands and bloggers, including:

- How can brands work best with bloggers?
- What product messages are bloggers most and least receptive to?
- What brand programs perform best with blogger audiences?
- What successes and challenges are facing bloggers and marketers?

"BlogWorld brings together and helps to educate two major audiences, bloggers and other digital content creators, and businesses and brands, so we are especially interested to hear the results of this year's study that focuses on the relationship between the two," said Rick Calvert, CEO and co-founder of BlogWorld & New Media Expo.

BlogWorld & New Media Expo 2011 in Los Angeles is sponsored by premium brands such as: Ford Motor Company, Southwest Airlines, .ME, Verisign/.tv, Century 21 Real Estate, Technorati, Blogger,, Vanilla Forums, Viddy, Stickam, Johnson & Johnson, NewTek, and more. Featured speaker interviews and news reports from the Expo will be presented by WeVideo, TechZulu and WebProNews, to name a few.

About BlogWorld & New Media Expo
BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of new media.  Thousands of attendees learn about Content Creation, Distribution, Monetization and Social Media Marketing strategies, including step-by-step techniques and leading-edge tools from the most successful and influential Bloggers, Podcasters, Vloggers, Web TV & Radio Broadcasters, Social Influencers, New Media Pros and Online Journalists.

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About Technorati Media
Technorati Media is an integrated online media company with an ad network, three owned web properties, and an ad technology platform. Launched in June 2008, Technorati Media's ad network has quickly grown into the largest social media ad network (blogs, social networks and distributed content), boasting an audience of over 300 million unique visitors a month worldwide and 150 million people in the US. In July 2010, comScore ranked Technorati Media as the 4th largest social media property and the 3rd largest blog property., the flagship site, is the world's first and largest blog search engine and a robust community blogging platform. is a journalism 3.0 site with a community over 3,100 authors who have published over 100,000 articles using the site's proprietary publishing platform. shows what top bloggers are tweeting about, and how these trends compare to blogosphere trends.

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Media Contact:
Katherine Randall
Katalyst PR

SOURCE BlogWorld