Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

TECNO CAMON 50 Ultra 5G Achieves Highest Camera Score Under $600, Named a Top Multi-Skin Tone Rendering Phone by DXOMARK Insights

(PRNewsfoto/TECNO)

News provided by

TECNO

Mar 03, 2026, 04:00 ET

Share this article

Share toX

Share this article

Share toX

BARCELONA, Spain, March 3, 2026 /PRNewswire/ -- At MWC Barcelona 2026, TECNO and DXOMARK jointly unveiled the latest findings from the DXOMARK Riyadh Insights study. The initiative, designed to understand user preferences and pain points in portrait photography, confirming CAMON 50 Ultra 5G as a breakthrough device in portrait photography and multi-skin tone rendering. Underscoring its exceptional imaging capabilities, the CAMON 50 Ultra 5G achieved an impressive DXOMARK overall camera score of 146—the highest for smartphones under $600—along with a stellar portrait score of 142, ranking among the top in its price segment.

Continue Reading
TECNO CAMON 50 Ultra 5G (left) vs. competitor (right): Precise color accuracy and balanced exposure in daylight, matching flagship-level performance.
TECNO CAMON 50 Ultra 5G (left) vs. competitor (right): Precise color accuracy and balanced exposure in daylight, matching flagship-level performance.
TECNO CAMON 50 Ultra 5G (left) vs. competitor (right): Universal Tone technology delivers more accurate, radiant skin tones in indoor lighting.
TECNO CAMON 50 Ultra 5G (left) vs. competitor (right): Universal Tone technology delivers more accurate, radiant skin tones in indoor lighting.

Powered by TECNO's proprietary Universal Tone technology—an advanced imaging architecture trained on extensive global skin tone datasets and AI algorithms—TECNO CAMON 50 Ultra 5G was recognized as a "Compelling Choice for Multi-Skin Tone Rendering Phone Under $600 based on DXOMARK Insights. The device further solidified its position as a strong contender for multi-skin tone rendering in its price segment, based on DXOMARK Insights. This marks another milestone in TECNO's ongoing mission to end skin tone bias in imaging technology.

"With CAMON 50 Ultra 5G, TECNO places a strong emphasis on natural and inclusive skin tone rendering in portrait photography, powered by its proprietary Universal Tone technology," commented Frédéric Guichard, CEO of DXOMARK, "The DXOMARK Insights study conducted in the critical and diverse market of Saudi Arabia, involving real end users representing a broad spectrum of globally common skin tones, confirms that its bright and engaging image style, with a well-balanced white balance, closely matches how users naturally see and experience the scene. This is further enabled by the CAMON 50 Ultra 5G's HDR photo capabilities, delivering a wide dynamic range that remains rare in this price segment. Combined, these strengths make the CAMON 50 Ultra stand out as a compelling choice for accurate and inclusive skin tone rendering under $600."

New DXOMARK Research Reveals Portrait Leadership

The 2026 Riyadh Insights study by DXOMARK, fielded in Saudi Arabia, engaged total of 75 local consumers, coupled with a diverse panel of skin tone models representing a spectrum from light to deep complexions. This research evaluated four smartphones through the analysis of more than 40,000 photo comparisons.

CAMON 50 Ultra 5G ranked among the most preferred devices across all tested scenes – indoor, outdoor, low-light and night. When placed alongside ultra-premium smartphones priced well above its segment, it was favored for more radiant and pleasing skin tones, an advantage driven by higher facial brightness, precise color rendering and exceptionally well-balanced white balance. Universal Tone technology not only meets flagship standards; it is often preferred for its brighter, more flattering portraits.

Against a device renowned for its clinical color fidelity—long considered an industry benchmark for accuracy— CAMON 50 Ultra 5G delivered equivalent levels of accuracy, yet with rendering that users described as more vivid and true-to-life, striking a balance that devices focused solely on clinical precision often miss.

Indoor photography emerged as CAMON 50 Ultra 5G's clear stronghold. While competitors struggle with warm, uneven or mixed artificial lighting, the CAMON stood out decisively: It got the highest satisfaction index level among others, and 63% of consumers preferred it over all other tested smartphones in indoor scenes.  Users consistently praised its ability to preserve luminous, faithful skin tones under complex lighting – a direct result of Universal Tone's capacity to separate subject from lighting noise and keep skin tones the focal point of every frame.

Across all key metrics, including multi-skin tone accuracy, user preference, facial brightness and white balance control, the CAMON 50 Ultra 5G ranked highest in its price category. DXOMARK Insights data confirms its imaging performance extends well beyond its price segment, delivering flagship-grade quality at a fraction of the cost and making premium portrait photography accessible to a far wider audience, redefining what users can expect from a sub-$600 smartphone.

TECNO Universal Tone: A Continuing Commitment to Inclusive Imaging

Since launching Universal Tone technology in 2023, TECNO has championed the belief that every skin tone deserves accurate, beautifully representation. What began as a commitment to end skin tone bias in mobile imaging has evolved into the industry's most advanced full-spectrum skin tone rendering system, powered by a proprietary 372 skin tone database developed with color science experts from leading global universities.

True to its "Glocalization" strategy, TECNO partners with academic institutions worldwide to tailor imaging algorithms to regional diversity. From Saudi Arabia to Southeast Asia, these collaborations capture local skin tone spectra, lighting conditions, and cultural perceptions of authenticity, turning subjective ideals of "real" into measurable, industry-applicable standards.

With Universal Tone at its core, CAMON 50 Ultra 5G brings this vision to life: capturing people of all ethnicities and complexions not just correctly, but with radiance and respect. For consumers, this means clearer, more authentic images in which their own skin tones and individuality are accurately reflected, transforming everyday photography into a more confident and joyful experience.

SOURCE TECNO

21%

more press release views with 
Request a Demo

Modal title

Also from this source

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

TECNO Debuts SPARK 50 Series with Two Powerful Models: Next-Level AI Goes Mainstream Alongside a 5G Pioneer and a 7000mAh Endurance King

Global innovative technology brand TECNO today announced the launch of the first two models in its latest SPARK 50 Series: the SPARK 50 5G and SPARK...

TECNO Advances Mobile Creativity and On-Device Generative AI at MWC 2026 with Arm Collaboration

TECNO Advances Mobile Creativity and On-Device Generative AI at MWC 2026 with Arm Collaboration

TECNO, the AI-driven technology brand, today revealed its Edge-Side AIGC Preview Concept Technology at MWC 2026, developed in collaboration with Arm, ...

More Releases From This Source

Explore

Consumer Electronics

Consumer Electronics

Computer & Electronics

Computer & Electronics

Trade Show News

Trade Show News

New Products & Services

New Products & Services

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2026 Cision US Inc.