Teen apparel brand GARAGE launches e-commerce site in the U.S., fueling international growth.

Oct 28, 2010, 09:42 ET from Groupe Dynamite Inc.

MONTREAL, Oct. 28 /PRNewswire/ - GARAGE, a Canadian apparel brand which has been delivering affordable casual fashion to teens in Canada, the United States and abroad, today announced the launch of its much anticipated U.S. e-commerce site, garage.ca.  Garage's new and existing customers are now able to shop online, with effortlessly cool styles being shipped to anywhere in the United States. This lifestyle brand's online store showcases a full range of sweaters, hoodies, denim, and tees - frequently updated with up-to-the minute fashion looks.

The emergence of e-commerce in the U.S. follows close on the heels of the Canadian transactional site launched earlier this fall. "The Canadian transactional site's sales performance has exceeded expectations thus far, and we are excited to extend our online presence in the U.S. in time for the Holiday season", says Anna Martini, President of Groupe Dynamite, the parent company.  

The launch of an e-commerce channel in both Canada and the U.S. is part of a larger-scale plan to broaden access to the brand & fuel Garage's aggressive growth strategy over the next 3 years.  "By delivering compelling brand experiences, and by infusing strong brand character in our product, we are reaching and connecting with teen girls like never before", says Martini.

With ongoing expansion & the development of new channels, Garage shows no signs of slowing down. Garage's landscape continues to broaden its reach with the opening of more stores in the U.S, (Miami, FL and Buffalo, NY in the last six months, and upcoming locations in Providence, RI, and, Texas in the upcoming months), and abroad (Dubai this past May, and upcoming locations in Middle East).

About Garage
After 35 years in the fashion business, the Garage brand, operating within Groupe Dynamite's umbrella, has experienced unprecedented growth in the last 5 years. This spirited group creates, designs, markets and distributes from its head office located in Montreal, Quebec, and encompasses more than 4,000 employees worldwide. Groupe Dynamite operates over 260 stores across all Canadian provinces, 7 states in the U.S., and most recently has expanded its operations in Dubai U.A.E, with additional locations planned for the Middle East in the near future. 

SOURCE Groupe Dynamite Inc.