Tegan Digital Supports IF/THEN® Initiative in Launch of New Digital Platform to Inspire the Next Generation of STEM Leaders

DALLAS, April 7, 2025 /PRNewswire/ -- Tegan Digital recently redesigned the Lyda Hill Philanthropies' IF/THEN® website aimed at amplifying the visibility of women in STEM and engaging the next generation of innovators. This new platform enhances storytelling, streamlines user experience, and provides a dynamic hub for role models, educators, and aspiring scientists.

"Representation in STEM is more important than ever," said Margaret Black, managing director at LH Capital. "The new website will be a powerful tool to engage and inspire young minds, educators, and industry leaders alike. By amplifying the stories of real women in STEM, we are breaking barriers and shaping a future where every girl believes she can make a difference in the world of science, technology, engineering, and math."

The redesigned IF/THEN® website reflects the movement's ongoing commitment to cultural change by making STEM role models more accessible. With intuitive navigation, high-impact visuals, and integrated resources, the new platform supports IF/THEN®'s mission of empowering girls to see themselves in STEM careers.

Tegan worked closely with IF/THEN® to craft a digital experience that aligns with the movement's core values and engages users across multiple touchpoints. From interactive content to enhanced accessibility features, the website ensures that IF/THEN®'s impactful initiatives are easily discoverable and shareable.

"At Tegan, we believe in the power of storytelling to drive change," said John Herrington, partner at Tegan. "IF/THEN® has already made an incredible impact by showcasing STEM role models, and we're honored to help them take that mission even further. This new platform is designed to not only inform but to inspire, ensuring that young women everywhere can see a future for themselves in STEM."

About Lyda Hill Philanthropies and IF/THEN®
Lyda Hill Philanthropies encompasses the charitable giving for founder Lyda Hill, a lifelong entrepreneur, philanthropist, and advocate for science-driven solutions to global challenges. Founded in 2019, the IF/THEN® initiative seeks to further advance women in science, technology, engineering, and math (STEM) by empowering current innovators and inspiring the next generation of pioneers. IF/THEN® is designed to activate a culture shift among young girls to open their eyes to STEM careers by: (1) funding and elevating women in STEM as role models, (2) convening cross-sector partners in entertainment, fashion, sports, business and academia to illuminate the importance of STEM everywhere, and (3) inspiring girls with better portrayals of women in STEM through media and learning experiences to pique their interest in STEM careers. Putting words to action, the initiative has launched an Emmy-nominated television series, "Mission Unstoppable"; created the IF/THEN® Collection, the world's largest free resource library of photos and videos of diverse women in STEM; and launched the #IfThenSheCan — The Exhibit, a monumental installation of 120 life-sized 3D-printed statues of real women STEM professionals. IF/THEN® content has garnered hundreds of millions of views from women and girls furthering the approach that if you support women and girls in STEM, then you can change the world. Instagram, TikTok, and Twitter: @IfThenSheCan

About Tegan Digital
Tegan Digital is a digital-first, full-service marketing and advertising agency based in Dallas, Texas. For the last 14 years, Tegan has partnered with clients ranging from startups to Fortune 100 companies to build digital experiences that matter. Some of these partners include Safe Harbor Marinas, Lennox, Dallas Museum of Art, and Tolleson Wealth Management. Tegan was named among Inc. 5000's Fastest Growing Private Companies in 2023 and 2024. For more information, visit tegan.io.

Contact:
John Herrington
Partner
214-938-1611
[email protected]

SOURCE Tegan Digital