NEW YORK, Nov. 17, 2014 /PRNewswire/ -- Communication is the process to facilitate the sender and receiver to exchange their ideas over a medium. The medium referred here is the communication channel offered by Communication Service Providers (CSP). With the growing number of subscribers, the channel is also burdened with congestion, fraud and unsatisfied customers which in turn brings down the efficiency and revenue for the telecom providers. This problem though as simple as it may sound, is the biggest challenge faced by enterprises and telecom operators, to which they not only lose their potential businesses but also their loyal subscriber base. In this chaos, telecom analytics could emerge as a savior, which is a self-sufficient Business Intelligence (BI) package designed to analyze data related to parameters such as customer, network, market, price and service for insights in order to boost operational efficiency, and improve customer experience.
The overall telecom analytics market in this report has been defined as the sum of revenues generated by the telecom analytics software along with various hardware and services provided by the vendors to enterprises and telecom operators.
North America, Asia-Pacific, and Europe have the highest adoption of telecom analytics in the telecom ecosystem, and regions such as Latin America along with Middle East and Africa offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt telecom analytics.
In order to cope up with the reduced per user revenue growth pertaining to the increasing churn and fraud along with the ever growing network congestion, telecom analytics is one of the best solutions that mobile operators and enterprises have to rely on. Telecom operators can retain their existing customers and increase their revenues or can at least preserve their existing revenues by introducing telecom analytics into their existing business model. Telecom analytics will enable them to increase sales by reducing churn and fraud by improving risk management which in turn will result in reduced operational costs.
There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, the dollar fluctuations are expected to not seriously affect the forecasts in the emerging Asia-Pacific regions.
This report will help the telecom analytics vendors in the following ways:
1. This report segments the overall telecom analytics market on the basis of the revenues generated by telecom analytics software vendors, hardware vendors and service providers. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into software applications, hardware type, service type, user type and region.
2. The report will help telecom analytics vendors to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which includes mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.
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