Telefonica Global Solutions Partners With Ogangi To Enhance Its Global Enterprise Messaging Service

Telefonica's new enhanced global enterprise messaging service, based on Ogangi's Mobile Master Control platform, takes enterprise bulk messaging and SMS marketing to a new level

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Ogangi Corporation

May 23, 2013, 03:16 ET

MADRID and MIAMI, May 23, 2013 /PRNewswire/ -- Telefonica Global Solutions and Ogangi Corporation today announced the deployment of an enhanced Global Enterprise Messaging (GEM) service available to telecom operators and enterprise customers. Based on key Ogangi technology, GEM offers an unparalleled SMS Marketing solution in its global reach, robustness, scalability and extensive mobile marketing feature set.

The enhanced GEM will enable Telefonica to deliver to enterprises high-performance, differentiated and feature-rich mobile marketing solutions that can reach their customers across the globe. It provides a range of advanced and easy to use features such as personalized bulk messages, surveys/voting/sweepstakes, and automation of customer care functions through messaging, for example transaction and emergency alerts.

"With over 3 billion SMS enabled phones worldwide, Enterprise Messaging is a fast-growing market, and we already play a leading role in delivering messaging services to customers in Europe and Latin America. This new service platform offers the convenience of a global, scalable platform with the ease and flexibility of a comprehensive set of ready-to-deploy mobile marketing features. Most important, it allows us to meet customers' ever more sophisticated mobile contact and marketing needs," said Ignacio Garcia Comin, Satellite and New Services Director.

"GEM fulfills a global market need of one stop shop for a robust and scalable enterprise SMS marketing solution with global reach," said Oscar Anzola, President & CEO, Ogangi Corporation. "Enterprises are in search of a partner that helps them take the complexity out of global messaging and allows them to leverage the full potential of mobile marketing in their respective businesses. Telefonica, with the GEM service, is exactly the answer to that need."

GEM services can be enjoyed by enterprises of all industries. It has proven to be an effective mean for financial institutions to reduce fraud and customer care cost with debit/credit card transaction notifications. Consumer goods companies have found in mobile messaging an effective way to actively engage with customers, education and government institutions rely on messaging for safety alerts. Airlines, retail stores and many other businesses relay important information to its customers directly on their mobile phones. During the next months more and more Enterprises will find in GEM the mobile marketing answer to their needs.

About Telefonica Global Solutions
Telefonica Global Solutions manages globally the multinational, wholesale and roaming business within the Telefonica Group. Global Solutions delivers integrated fixed, mobile and IT services to some of the world's top multinationals and corporations. It also provides global telecommunication services for fixed and mobile carriers, ISPs and content providers. Telefonica Global Solutions develops an integrated and competitive portfolio for carriers and corporations that include international voice, IP, bandwidth capacity, satellite services, mobility and global solutions, with service reach in more than 170 countries. Global Solutions is a multicultural organisation, with more than 1400 employees, working in over 40 countries and speaking more than 15 languages.
www.telefonica.com
www.globalsolutions.telefonica.com

About Ogangi Corporation
Founded in 2001, Ogangi, a Delaware company, with wholly owned subsidiaries in Chile, Mexico, New Zealand, and Venezuela delivers premium mobile media services across all mobile media platforms: text messaging, mobile internet, digital merchandising, apps development.
Ogangi's scalable, and market proven mobile media solutions, in commercial production for over ten years, enable millions of mission-critical mobile media transactions every day.

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SOURCE Ogangi Corporation