NEW YORK, August 2, 2016 /PRNewswire/ --
Jinni, a leader in semantic video discovery and targeted advertising solutions for entertainment brands, is pleased to announce Telefonica Spain's launching of Jinni powered discovery across both its OTT & STB platforms in a move geared at expanding on Yomvee's success with Jinni to Moviestar+.
Telefonica places a high value on their recommendations and it's become clear that using semantic discovery for content recommendations is essential for the company in order to generate more business and to keep their subscribers engaged by consuming more content that they will enjoy. Only semantic technology can understand what a title is truly about and how to create recommendations that users can rely on to reflect that.
Through a deep semantic understanding of the content utilizing Jinni's Entertainment Genome, operators can provide meaningful content recommendations to their users, thereby increasing the level of satisfaction and overall consumption of content by their subscribers.
"What sets entertainment recommendations apart from other products and services is that when it comes to Movies & TV consumers are connecting with something in each title they enjoy. Jinni's patented technology, with its semantic algorithms can understand and isolate these subtle elements. Jinni is proud to be setting the direction in the industry and we are pleased to support Telefonica Spain with the best semantic technology available on the market," said Yosi Glick, Jinni Co-Founder & CEO. You can follow Jinni's CEO: @YosiGlick
Jinni offers a holistic content to audience platform, using its patented technology to provide solutions for both video discovery and targeted digital advertising campaigns for entertainment content and is the holder of the 66th annual Technology & Engineering Emmy®. Using content genetics and nuanced understanding of user tastes, complemented by collaborative filtering techniques, the Jinni engine brings a uniquely intuitive personalized experience that increases content consumption and consumer satisfaction. The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution. These elements are then matched to subscribers' personal tastes and viewing history to provide a truly personalized experience. Jinni is the leading content discovery and personalized recommendations provider for linear TV and VOD serving global tier-1 Pay TV and OTT content providers. The company has extended its service into the ADTECH space with an entertainment audience targeting solution addressed to agencies, Hollywood movie studios, TV networks and OTT video providers. Its customers include Xfinity, AT&T U-verse®, Xbox, VUDU, Telus, Proximus, Prisa, TV4 and some of the major Hollywood studios.
Ben Harten, Director, Marketing