Television market size to increase by USD 59 billion; APAC to account for 39% of market growth - Technavio

NEW YORK, Feb. 15, 2023 /PRNewswire/ -- The Television Market by Technology, Display Size, Display Type, and Geography - Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 59 billion between 2022 and 2027 at a CAGR of 7.67%. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 86 billion. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Download A PDF Sample Report

Regional Analysis

By region, the global television market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. APAC will account for 39% of market growth during the forecast period. Factors such as the presence of many leading manufacturers and the high concentration of leading vendors of IC drivers and panel displays are driving the growth of the television market in APAC. Buy the report

Company Profiles

The television market report includes information on the key products and recent developments of leading vendors, including:

• Elitelux Australia - The company offers televisions such as LCD, LED, and OLED.
• Haier Smart Home Co. Ltd. – The company offers a wide range of LCD TVs.
• Koninklijke Philips NV - The company offer televisions such as U8 Series, A7 Series, 100L5G.
• Konka Group Co. Ltd. - The company offers televisions such as Android TV, Smart TV, and OLED.

Market Dynamics

The market is driven by factors such as product innovation and advances leading to portfolio extension and product premiumization, increasing demand for UHD televisions, and rising popularity of large-display televisions. However, the demand-supply gap associated with LCD panels is hindering market growth.

Competitive Analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share among others. Request a Sample

Market Segmentation

• By technology, the market is segmented into UHD and HD. The UHD segment accounted for the largest share of the market in 2022.
• By geography, the market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. APAC held the largest share of the market in 2022.

Related Reports:

• The over-the-top (OTT) market is estimated to grow at a CAGR of 24.85% between 2022 and 2027. The size of the market is forecast to increase by USD 439.12 billion. The growing preference for cloud streaming services is notably driving the market growth, although factors such as the growing threat of cyberattacks may impede the market growth.
• The in-game advertising market is estimated to grow at a CAGR of 13.25% between 2022 and 2027. The size of the market is forecast to increase by USD 5,182.68 million. The increase in the number of gamers and growing partnerships between advertisers and video game companies are notably driving the in-game advertising (IGA) market growth, although factors such as the growing use of advertisement-blocking solutions may impede the market growth.

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What are the key data covered in this television market report?

• CAGR of the market during the forecast period.
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the television market and its contribution to the parent market.
• Accurate predictions about upcoming trends and changes in consumer behavior.
• Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa.
• A thorough analysis of the market's competitive landscape and detailed information about vendors.
• Comprehensive analysis of factors that will challenge the growth of television market vendors.

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Display Size
• Exhibit 07: Executive Summary – Chart on Market Segmentation by Display Type
• Exhibit 08: Executive Summary – Chart on Incremental Growth
• Exhibit 09: Executive Summary – Data Table on Incremental Growth
• Exhibit 10: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 13: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 14: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global television market 2017 - 2021 
• Exhibit 19: Historic Market Size – Data Table on Global television market 2017 - 2021 ($ billion)

• 4.2 Technology Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ billion)

• 4.3 Display Type Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Display Type Segment 2017 - 2021 ($ billion)

• 4.4 Display Size Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Display Size Segment 2017 - 2021 ($ billion)

• 4.5 Geography Segment Analysis 2017 - 2021 
• Exhibit 23: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.6 Country Segment Analysis 2017 - 2021 
• Exhibit 24: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 25: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 26: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 27: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 28: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 29: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 30: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Technology

• 6.1 Market segments 
• Exhibit 32: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 33: Data Table on Technology - Market share 2022-2027 (%)

• 6.2 Comparison by Technology 
• Exhibit 34: Chart on Comparison by Technology
• Exhibit 35: Data Table on Comparison by Technology

• 6.3 UHD - Market size and forecast 2022-2027
• Exhibit 36: Chart on UHD - Market size and forecast 2022-2027 ($ billion)
• Exhibit 37: Data Table on UHD - Market size and forecast 2022-2027 ($ billion)
• Exhibit 38: Chart on UHD - Year-over-year growth 2022-2027 (%)
• Exhibit 39: Data Table on UHD - Year-over-year growth 2022-2027 (%)

• 6.4 HD - Market size and forecast 2022-2027
• Exhibit 40: Chart on HD - Market size and forecast 2022-2027 ($ billion)
• Exhibit 41: Data Table on HD - Market size and forecast 2022-2027 ($ billion)
• Exhibit 42: Chart on HD - Year-over-year growth 2022-2027 (%)
• Exhibit 43: Data Table on HD - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Technology 
• Exhibit 44: Market opportunity by Technology ($ billion)

7 Market Segmentation by Display Size

• 7.1 Market segments 
• Exhibit 45: Chart on Display Size - Market share 2022-2027 (%)
• Exhibit 46: Data Table on Display Size - Market share 2022-2027 (%)

• 7.2 Comparison by Display Size 
• Exhibit 47: Chart on Comparison by Display Size
• Exhibit 48: Data Table on Comparison by Display Size

• 7.3 Upto 43 inches - Market size and forecast 2022-2027
• Exhibit 49: Chart on Upto 43 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 50: Data Table on Upto 43 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Chart on Upto 43 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 52: Data Table on Upto 43 inches - Year-over-year growth 2022-2027 (%)

• 7.4 55-64 inches - Market size and forecast 2022-2027
• Exhibit 53: Chart on 55-64 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 54: Data Table on 55-64 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 55: Chart on 55-64 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 56: Data Table on 55-64 inches - Year-over-year growth 2022-2027 (%)

• 7.5 48-50 inches - Market size and forecast 2022-2027
• Exhibit 57: Chart on 48-50 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 58: Data Table on 48-50 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 59: Chart on 48-50 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 60: Data Table on 48-50 inches - Year-over-year growth 2022-2027 (%)

• 7.6 Greater than 65 inches - Market size and forecast 2022-2027 
• Exhibit 61: Chart on Greater than 65 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on Greater than 65 inches - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on Greater than 65 inches - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on Greater than 65 inches - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Display Size 
• Exhibit 65: Market opportunity by Display Size ($ billion)

8 Market Segmentation by Display Type

• 8.1 Market segments 
• Exhibit 66: Chart on Display Type - Market share 2022-2027 (%)
• Exhibit 67: Data Table on Display Type - Market share 2022-2027 (%)

• 8.2 Comparison by Display Type 
• Exhibit 68: Chart on Comparison by Display Type
• Exhibit 69: Data Table on Comparison by Display Type

• 8.3 LCD - Market size and forecast 2022-2027
• Exhibit 70: Chart on LCD - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Data Table on LCD - Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Chart on LCD - Year-over-year growth 2022-2027 (%)
• Exhibit 73: Data Table on LCD - Year-over-year growth 2022-2027 (%)

• 8.4 OLED - Market size and forecast 2022-2027
• Exhibit 74: Chart on OLED - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Data Table on OLED - Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Chart on OLED - Year-over-year growth 2022-2027 (%)
• Exhibit 77: Data Table on OLED - Year-over-year growth 2022-2027 (%)

• 8.5 Market opportunity by Display Type 
• Exhibit 78: Market opportunity by Display Type ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview 
• Exhibit 79: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation 
• Exhibit 80: Chart on Market share by geography 2022-2027 (%)
• Exhibit 81: Data Table on Market share by geography 2022-2027 (%)

• 10.2 Geographic comparison 
• Exhibit 82: Chart on Geographic comparison
• Exhibit 83: Data Table on Geographic comparison

• 10.3 APAC - Market size and forecast 2022-2027
• Exhibit 84: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 87: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 10.4 North America - Market size and forecast 2022-2027
• Exhibit 88: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 91: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 10.5 Europe - Market size and forecast 2022-2027
• Exhibit 92: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 95: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 10.6 South America - Market size and forecast 2022-2027
• Exhibit 96: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 99: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 10.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 100: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 10.8 China - Market size and forecast 2022-2027
• Exhibit 104: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Data Table on China - Year-over-year growth 2022-2027 (%)

• 10.9 US - Market size and forecast 2022-2027
• Exhibit 108: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 111: Data Table on US - Year-over-year growth 2022-2027 (%)

• 10.10 South Korea - Market size and forecast 2022-2027
• Exhibit 112: Chart on South Korea - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Data Table on South Korea - Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Chart on South Korea - Year-over-year growth 2022-2027 (%)
• Exhibit 115: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

• 10.11 India - Market size and forecast 2022-2027
• Exhibit 116: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 117: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 118: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 119: Data Table on India - Year-over-year growth 2022-2027 (%)

• 10.12 Germany - Market size and forecast 2022-2027
• Exhibit 120: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 121: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 122: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 123: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 10.13 Market opportunity by geography 
• Exhibit 124: Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers

• 11.2 Market challenges

• 11.3 Impact of drivers and challenges 
• Exhibit 125: Impact of drivers and challenges in 2022 and 2027

• 11.4 Market trends

12 Vendor Landscape

• 12.1 Overview

• 12.2 Vendor landscape 
• Exhibit 126: Overview on Criticality of inputs and Factors of differentiation

• 12.3 Landscape disruption 
• Exhibit 127: Overview on factors of disruption

• 12.4 Industry risks 
• Exhibit 128: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered 
• Exhibit 129: Vendors covered

• 13.2 Market positioning of vendors 
• Exhibit 130: Matrix on vendor position and classification

• 13.3 Changhong 
• Exhibit 131: Changhong - Overview
• Exhibit 132: Changhong - Product / Service
• Exhibit 133: Changhong - Key offerings

• 13.4 Funai Electric Co. Ltd. 
• Exhibit 134: Funai Electric Co. Ltd. - Overview
• Exhibit 135: Funai Electric Co. Ltd. - Product / Service
• Exhibit 136: Funai Electric Co. Ltd. - Key offerings

• 13.5 Hisense International Co. Ltd. 
• Exhibit 137: Hisense International Co. Ltd.  - Overview
• Exhibit 138: Hisense International Co. Ltd.  - Product / Service
• Exhibit 139: Hisense International Co. Ltd.  - Key offerings

• 13.6 Koninklijke Philips NV 
• Exhibit 140: Koninklijke Philips NV - Overview
• Exhibit 141: Koninklijke Philips NV - Business segments
• Exhibit 142: Koninklijke Philips NV - Key news
• Exhibit 143: Koninklijke Philips NV - Key offerings
• Exhibit 144: Koninklijke Philips NV - Segment focus

• 13.7 Konka Group Co. Ltd. 
• Exhibit 145: Konka Group Co. Ltd. - Overview
• Exhibit 146: Konka Group Co. Ltd. - Product / Service
• Exhibit 147: Konka Group Co. Ltd. - Key offerings

• 13.8 LG Electronics Inc. 
• Exhibit 148: LG Electronics Inc. - Overview
• Exhibit 149: LG Electronics Inc. - Business segments
• Exhibit 150: LG Electronics Inc. - Key news
• Exhibit 151: LG Electronics Inc. - Key offerings
• Exhibit 152: LG Electronics Inc. - Segment focus

• 13.9 MIRC Electronics Ltd. 
• Exhibit 153: MIRC Electronics Ltd. - Overview
• Exhibit 154: MIRC Electronics Ltd. - Product / Service
• Exhibit 155: MIRC Electronics Ltd. - Key offerings

• 13.10 Panasonic Holdings Corp. 
• Exhibit 156: Panasonic Holdings Corp. - Overview
• Exhibit 157: Panasonic Holdings Corp. - Business segments
• Exhibit 158: Panasonic Holdings Corp. - Key news
• Exhibit 159: Panasonic Holdings Corp. - Key offerings
• Exhibit 160: Panasonic Holdings Corp. - Segment focus

• 13.11 Samsung Electronics Co. Ltd. 
• Exhibit 161: Samsung Electronics Co. Ltd. - Overview
• Exhibit 162: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 163: Samsung Electronics Co. Ltd. - Key news
• Exhibit 164: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 165: Samsung Electronics Co. Ltd. - Segment focus

• 13.12 Sharp Corp. 
• Exhibit 166: Sharp Corp. - Overview
• Exhibit 167: Sharp Corp. - Business segments
• Exhibit 168: Sharp Corp. - Key news
• Exhibit 169: Sharp Corp. - Key offerings
• Exhibit 170: Sharp Corp. - Segment focus

• 13.13 Skyworth Group Ltd. 
• Exhibit 171: Skyworth Group Ltd. - Overview
• Exhibit 172: Skyworth Group Ltd. - Product / Service
• Exhibit 173: Skyworth Group Ltd. - Key offerings

• 13.14 Sony Group Corp. 
• Exhibit 174: Sony Group Corp. - Overview
• Exhibit 175: Sony Group Corp. - Business segments
• Exhibit 176: Sony Group Corp. - Key news
• Exhibit 177: Sony Group Corp. - Key offerings
• Exhibit 178: Sony Group Corp. - Segment focus

• 13.15 TCL Electronics Holdings Ltd. 
• Exhibit 179: TCL Electronics Holdings Ltd. - Overview
• Exhibit 180: TCL Electronics Holdings Ltd. - Business segments
• Exhibit 181: TCL Electronics Holdings Ltd. - Key news
• Exhibit 182: TCL Electronics Holdings Ltd. - Key offerings
• Exhibit 183: TCL Electronics Holdings Ltd. - Segment focus

• 13.16 VIZIO Holding Corp. 
• Exhibit 184: VIZIO Holding Corp. - Overview
• Exhibit 185: VIZIO Holding Corp. - Business segments
• Exhibit 186: VIZIO Holding Corp. - Key offerings
• Exhibit 187: VIZIO Holding Corp. - Segment focus

• 13.17 Xiaomi Inc. 
• Exhibit 188: Xiaomi Inc. - Overview
• Exhibit 189: Xiaomi Inc. - Business segments
• Exhibit 190: Xiaomi Inc. - Key news
• Exhibit 191: Xiaomi Inc. - Key offerings
• Exhibit 192: Xiaomi Inc. - Segment focus

14 Appendix

• 14.1 Scope of the report

• 14.2 Inclusions and exclusions checklist 
• Exhibit 193: Inclusions checklist
• Exhibit 194: Exclusions checklist

• 14.3 Currency conversion rates for US$ 
• Exhibit 195: Currency conversion rates for US$

• 14.4 Research methodology 
• Exhibit 196: Research methodology
• Exhibit 197: Validation techniques employed for market sizing
• Exhibit 198: Information sources

• 14.5 List of abbreviations 
• Exhibit 199: List of abbreviations

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