MIAMI LAKES, Fla., April 30, 2013 /PRNewswire/ -- Fuse Science, Inc. (OTCQB: DROP) (www.fusescience.com), an innovative consumer products company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, announces today that television personality and entrepreneur Jonathan Cheban has joined the Fuse Science team as celebrity ambassador. Jonathan joins "Shark Tank's" Daymond John as the latest high profile personality from the world of entertainment to stand with the Fuse Science brand.
Cheban is a veteran of the celebrity and flashing lights environment, and has spent the past decade building an empire that now includes public relations, lifestyle websites and restaurants. Cheban originally entered the industry by working with music mogul Sean "P. Diddy" Combs. After his time with Combs, Cheban started his own company, Command PR and worked with many of Hollywood's most influential personalities, including Victoria Beckham, Jennifer Lopez, Pink and Britney Spears.
"Jonathan Cheban represents an entirely new and unique target demographic, one that truly dominates the world of social media. He has established himself as a staple in entertainment and together we plan on working with the top celebrities on the planet, something Jonathan is very accustomed to," said Adam Adler, Chief Business Development Officer at Fuse Science. "Jonathan understands pop culture and how to activate A-tier celebrity icons. Jonathan's huge fan base reaches over 150 countries and we will soon have our Fuse products in well-known celebrity's hands across the globe," said Adler.
"I reached out to Fuse as I am a believer in their revolutionary products," stated Cheban. "I took the time out to try each product and see if it was a fit for my brand. I actually use ElectroFuse® when I'm in the gym to help with cramping and to keep me energized. I know the company is doing great things on the sports side but I felt like I could assist them in reaching the celebrity world with all of my relationships. With all of these amazing athletes on board, it is my goal to complement that audience with top celebrities and artists to ensure we reach both of these dynamic markets. This will be a great partnership for me and I am very motivated to get Fuse products in in the hands of all the celebrities I work with and drive their social media platforms."
EnerJel™ is Fuse Science's innovative, performance-driven topical muscle and joint rub, which utilizes elements of their cutting edge delivery system. The proprietary formulation helps address site specific muscle fatigue, delivers an energized feeling and it is made with all-natural ingredients. PowerFuse® and ElectroFuse® are Fuse's revolutionary consumable DROP products, which deliver "All The Energy You Need In A Single Drop™" and "All The Electrolytes You Need In A Single Drop™."
About Jonathan Cheban
Television personality, entrepreneur and socialite Jonathan Cheban is a veteran in the world of celebrities and flashing lights. Cheban is best known for his work with megastar Kim Kardashian, as well as staring in his own show "Spin Crowd", which still remains one of the highest rated premieres in E! Television history. Jonathan is also a partner in the lifestyle website Elitedaily.com (www.elitedaily.com), which garners upwards of eight million unique visitors per month. He is also behind new jewelry line Rich Rocks, which is creating a buzz in Hollywood's young and most-exclusive circles. Jonathan has established himself as a branding guru in many of the most high profile sectors.
About Fuse Science, Inc.
Fuse Science, Inc. (OTCQB: DROP) is an innovative consumer products holding company based in Miami Lakes, Florida. Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue. The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).
Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.
SOURCE Fuse Science, Inc.