Tempur-Pedic Continues Fight Against Pancreatic Cancer with 2010 Hugs Back Campaign

LEXINGTON, K.Y., Nov. 1, 2010 /PRNewswire/ -- Tempur-Pedic International Inc. (NYSE: TPX), the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, today helps kick off National Pancreatic Cancer Awareness Month with the start of the 2010 Tempur-Pedic Hugs Back™ campaign.

(Photo: http://www.newscom.com/cgi-bin/prnh/20101101/CL91225 )

(Photo: http://photos.prnewswire.com/prnh/20101101/CL91225 )

This year's campaign provides consumers two different ways to get involved in the fight against pancreatic cancer. First, Tempur-Pedic will contribute $10 to the Pancreatic Cancer Action Network for every consumer who tests a Tempur-Pedic mattress at a participating authorized retailer in November, up to $100,000. As a second part of the campaign, Tempur-Pedic has also introduced a new, limited edition of the company's popular My Tempur-Pedic Teddy Bear® - a portion of sales from which will support the Pancreatic Cancer Action Network's mission to advance research, support patients and create hope for those affected by pancreatic cancer.

"Those diagnosed with pancreatic cancer are faced with daunting survival statistics and an uphill battle during treatment," explained Rick Anderson, President of Tempur-Pedic North America. "Last year, sales of the My Tempur-Pedic Teddy Bears helped raise $500,000 for pancreatic cancer research. This year, we are excited to offer consumers another way to get involved by simply trying out a Tempur-Pedic mattress at a local store."

Twenty dollars from the sale of each of the new, cream-colored My Tempur-Pedic Teddy Bears will be donated to the Pancreatic Cancer Action Network. The bears are filled with the same proprietary material featured in the company's mattresses, pillows and accessories. Those who enjoy the feel of TEMPUR material will find these snuggle-ready bears a welcome addition to their homes. This year's bear once again has the Pancreatic Cancer Action Network logo and comes with a cause bracelet to help spread the word about pancreatic cancer and encourage others to join the fight.

"Tempur-Pedic has been a tremendous corporate champion in the fight against this devastating disease and we salute them for their ongoing support of the Pancreatic Cancer Action Network," said Brian Doremus, Pancreatic Cancer Action Network Director of Corporate Relations.

Seventy-six percent of people with pancreatic cancer succumb to the disease within the first year of diagnosis and ninety-four percent within five years. Pancreatic cancer is the fourth-leading cause of cancer death in the United States and has the lowest survival rate among the top ten cancer killers. There are no early detection methods, few effective treatment options and there is no cure.

The mattress trial donation program begins today and will continue throughout the month of November or until the $100,000 fundraising goal has been met. The new, limited edition My Tempur-Pedic Teddy Bear is available now for $59 each. The bear can be purchased at participating authorized Tempur-Pedic retailers, online or by calling 888-225-7560, while supplies last. For more information or to purchase a bear, please visit www.tempurpedichugsback.com.

ABOUT THE PANCREATIC CANCER ACTION NETWORK

The Pancreatic Cancer Action Network is the only national organization creating hope in a comprehensive way through research, patient support, community outreach and advocacy for a cure. The organization raises money for direct private funding of research—and advocates for more aggressive federal research funding of medical breakthroughs in prevention, diagnosis and treatment of pancreatic cancer.

The Pancreatic Cancer Action Network fills the void of information and options by giving patients and caregivers reliable, personalized information they need to make informed decisions. We create a sense of hope and community so no one has to face pancreatic cancer alone. The organization helps support individuals and communities all across the country work together to raise awareness and funds to find a cure for pancreatic cancer.

To learn more about the Pancreatic Cancer Action Network, visit www.pancan.org.

ABOUT TEMPUR-PEDIC

Tempur-Pedic International Inc. (NYSE: TPX) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR® pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR® and Tempur-Pedic® brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com or call 800-805-3635.

SOURCE Tempur-Pedic International Inc.