Ten Reasons to Attend the 2011 On Demand Summit

NEW YORK, April 29, 2011 /PRNewswire/ -- More than 300 TV and media executives are expected to gather at the Sentry Center East Side, 730 Third Avenue (at East 45th Street), in New York City on Wednesday, May 11, to attend the On Demand Summit, which is one of the signature conferences presented annually by two of the leading television trade publications, Broadcasting & Cable and Multichannel News.

There are ten great reasons to attend this event.

1. VOD is serious business. The On Demand Summit 3.0 is the most in-depth day-long conference covering how on-demand performs as a revenue-generating business.

2. Advertising is at VOD's forefront. The AAMP study was commissioned by an industry-wide consortium. The opening keynote, by Carl Fremont, EVP/Global Media Director of Digitas, will be the first presentation of this study's key findings. This study takes a look at the impressions and attitudes toward VOD as a media tactic that prevail throughout the ad industry.

3. Top execs will address the growth potential for VOD revenues. The first panel features top VOD industry leaders: Doug Sylvester, Avail-TVN; Nick Troiano, BlackArrow; Kevin Smith, Comcast Spotlight; Joe Rooney, Cox and Cathy Hetzel, Rentrak, in a discussion of how the industry plans to grow VOD revenues and profits from advertising, subscriptions and transactions.

4. What's new for consumers to use? A special presentation by Corey Ferengul, EVP, Products of Rovi, will address how the industry is providing the tools to help the consumers understand the benefits of using the latest interactive and on-demand services.

5. Technology leads the way for consumers. Technological advances are important to the consumer's expanding experience of VOD and interactive services. The second panel includes top leaders: Louise Wasilewski, Cox; John Vartanian, iN DEMAND; Corey Ferengul, Rovi; Tricia Lynch, Verizon; and Joe Noonan Viamedia, who will examine what consumers are demanding, using or ignoring.

6. How, when and where to deliver VOD content. The third panel addresses the most critical issues in VOD distribution, from day-and-date releases of theatrical films, to allowing consumers to access content on a variety of screens. The panelists are Richard Buchanan, Comcast Media Center; Steve Necessary, Cox; Lisa Schwartz, IFC Entertainment and John Woods, Mediacom.

7. Technology + Ad $ + Content + Standardization = VOD Profits. This keynote presentation suggests that millions of dollars in monetization for VOD content will be realized with a standardized, national advertising approach. Two top executives from Canoe Ventures, Vicki Lins, Chief Marketing Officer and Arturo Orduna, Chief Technology Officer, will present the technologies and business processes of the unified platform.

8. What mix of VOD content drives the most revenue? The fourth panel details the variety of profitable content options for VOD. This session looks at movies from Hollywood to indie fare, to a big name in sports, to the latest example of advertorial info-tainment. Panelists include Dan Cohen, Disney/ABC; David Spiegelman, Relativity; Marjorie Kass, MXenergy and a leading executive from UFC (To be announced).

9. How does VOD serve the customer? Comcast is an industry leader in VOD. In this keynote by Diana Kerekes, VP, GM Xfinity On Demand of Comcast, attendees will hear how Comcast is joining forces with content providers and the industry to attract new VOD consumers and encourage repeat use.

10. Promotions are working to drive VOD use. VOD would not be a revenue business without customers. During the fifth panel session, leading marketers such as Denise Myers, Cox; Jeff Bernth, Charter; Ellie Brady, Eclipse Marketing; Stacie Gray, iN DEMAND; Kim Mills, Time Warner Cable and Michele Edelman, Warner Bros., will reveal creative and ingenious promotional ideas that have been proven to increase VOD use.

Plus there are two more very good reasons to attend.

The first is the new venue. This year, the Summit is at a state-of-the-art business conference center in the heart of midtown Manhattan's business district in NYC, just a short walk from Grand Central.

The second is the networking opportunities for attendees.  Each of the breaks, as well as lunch and the closing cocktail reception are ideal opportunities to network and to explore the sponsor expo.

To register, or for remaining sponsorship opportunities, contact Sandy Friedman at [email protected] or call 917-28-4718.

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com

SOURCE Multichannel News and Broadcasting & Cable