Tennessee Coalition Against Domestic and Sexual Violence and Verizon Wireless Unveil a Statewide Educational Campaign Addressing Teen Dating Violence

Apr 28, 2010, 12:06 ET from Tennessee Coalition Against Domestic and Sexual Violence

NASHVILLE, Tenn., April 28 /PRNewswire/ -- The Tennessee Coalition Against Domestic and Sexual Violence and Verizon Wireless announce "My Strength is Not for Hurting," an educational campaign addressing the issue of dating violence and sexual assault.

'My Strength' is a public awareness initiative focused on preventing first-time perpetration of sexual violence. The campaign works with young men and centers on the theme, "My Strength is Not for Hurting," which emphasizes positive masculinity and enables men to utilize their strength to stand up and speak out against sexual violence. The campaign launches statewide in April and includes digital billboards and television and radio public service announcements.

"Statistics show that one in five female high school students reports being physically and/or sexually abused by a dating partner," comments Kathy England Walsh, Executive Director of the Tennessee Coalition. Walsh continues, "This campaign will help us get the message out to 3.6 million Tennesseans that young men can prevent violence and break the cycle of abuse."

April is National Sexual Assault Awareness Month and is focused on raising public awareness about sexual violence (focusing on sexual assault and rape) and educating communities and individuals on how to prevent sexual violence.

"Verizon Wireless is proud to support the Tennessee Coalition's effort to bring awareness to a topic like domestic abuse and violence, which effects one in three women in their lifetime," comments Jerry Fountain, President of Verizon Wireless in the Carolinas and Tennessee region.

HopeLine, Verizon Wireless' cell phone recycling program, has helped millions of women by collecting no-longer-used cell phones and putting them in the hands of domestic violence victims, offering them a communication lifeline when they need it most.

About the Tennessee Coalition Against Domestic and Sexual Violence

Established in 1983, the Coalition is a non-profit organization composed of diverse community leaders and program members who share a common vision of ending violence in the lives of Tennesseans. To learn more about the Coalition, log on to www.tcadsv.org or call 1-800-289-9018 (in Nashville 386-9406).

About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving more than 91 million customers. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About HopeLine

Exclusive to Verizon Wireless, HopeLine collects no-longer-used wireless phones and equipment in any condition from any service provider.  The phones are either refurbished or recycled in an environmentally sound way. Proceeds generated from the sale of refurbished phones are used to provide wireless phones with free airtime to survivors and to contribute to non-profit domestic violence shelters and prevention programs across the country. For more information about HopeLine visit www.verizonwireless.com/hopeline.

SOURCE Tennessee Coalition Against Domestic and Sexual Violence