Tennis Pro Janko Tipsarevic Relies on Oakley True Digital™ Corrective Lenses in Key U.S. Open Victory

FOOTHILL RANCH, Calif., Sept. 3 /PRNewswire/ -- Oakley, Inc. today announced that tennis pro Janko Tipsarevic relied on Oakley's groundbreaking new prescription lens technology as he defeated number-nine ranked Andy Roddick in the second round of the U.S. Open Tournament. Oakley True Digital™ corrective lenses with Oakley Dual-Peripheral Technology™ gave Tipsarevic unparalleled levels of precision and accuracy in vision as he advanced to the third round for the first time in his career. He is among the first athletes to utilize the new technology on the world stage. Oakley True Digital eyewear is scheduled to launch in North America in the fourth quarter of this year.

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(Photo:  http://www.newscom.com/cgi-bin/prnh/20100903/LA59685)

"We could not be more proud of Janko's victory," said Oakley CEO Colin Baden. "Like all athletes, he needs the best vision possible. Until now, those who wear prescription eyewear have been at a disadvantage because conventional prescription lenses could not answer their extreme performance requirements. Athletes demanded more from technology, and we applied our decades of optical know-how to provide the solution."

Baden continued, "I could tell you about all the data that proves the superiority of this new prescription lens technology, but the real proof is when athletes like Janko have everything on the line, and put their trust and faith in Oakley innovation. Oakley True Digital is a game-changer, and it would not be possible without the uncompromising demands made by athletes like Janko who expect the best from our brand," Baden concluded.  

Oakley True Digital allows the company to digitally tailor lenses for each specific eyewear frame and individual prescription, offering the level of clarity and fidelity that athletes and sports enthusiasts need to perform at their best. Oakley True Digital corrective lenses utilize Oakley Dual-Peripheral Technology to optimize vision in the periphery. The wearer gains the benefits of crisp visual acuity, better image recognition, and better fluidity of vision across the entire field of view.

"Oakley True Digital lenses bring out the clarity of the ball, and my peripheral vision has really improved," said Janko Tipsarevic. "I was honored to be one of the first athletes brought into the development program, and it's amazing to see just how well these prescription lenses do the job. Tennis puts huge demands on your vision. With Oakley True Digital, I know I'm getting the absolute best performance there is," Tipsarevic concluded.

Tipsarevic wore Oakley Rx Flak Jacket® eyewear on the Arthur Ashe Stadium Court as he defeated Roddick 3-6, 7-5, 6-3, 7-6. Wearing Clear Anti-Reflective Oakley lenses with Oakley True Digital technology, he saved three of five break points and served well with 16 aces.

A native of Serbia, Tipsarevic has won two Futures and nine tournaments from ATP Challenger Series. He also won the 2001 Australian Open Junior title and made the fourth round at the 2008 Wimbledon Championships.

Visit Oakley.com to learn more about the company's sport performance innovations and prescription eyewear for men and women.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com.

SOURCE Oakley, Inc.