Terravita Golf and Country Club's Financial Stability, Capital Improvements Attract Members

Oct 29, 2010, 07:00 ET from Terravita Golf and Country Club

SCOTTSDALE, Ariz., Oct. 29 /PRNewswire/ -- The unofficial opening of the winter season in North Scottsdale is this Saturday, Oct. 30, when Terravita Golf and Country Club's golf course reopens after completing its annual course over-seeding.

Terravita will welcome back its members, including 19 new golf members who have joined this year.

Financial stability, ongoing capital improvements, high-quality amenities and an award-winning golf course has teed up Terravita to prosper during the economic downturn that has severely hit so many Valley golf course communities.

"Certainly everyone has been impacted by the recession in recent years, as have Terravita members," said Tom Forbes, Terravita Golf and Country Club general manager. "But by and large, Terravita is managing through this economic downturn."

The 1,380 home, North Scottsdale gated-community, which opened in 1994, has more than $2.5 million in reserves.

Additionally, the country club has invested upwards of $800,000 in capital improvements during the past two years. As part of an energy-reducing, cost-saving "Green" initiative, HVAC equipment was replaced, a custom-designed thermo-insulated pool cover system was installed and a one-of-a-kind solar panel system was built.

"We also completed a major remodel of our clubhouse," Forbes added. "We did it all without increasing dues or levying an assessment, while adding to our reserve fund.

"Our fiscal stability, the strategic planning by our leadership to maintain and improve our amenities, and that we don't charge a monthly food and beverage minimum, is appealing to current and prospective Terravita homeowners," Forbes said.

Meanwhile, Terravita's 19 new golf club members put the club within a few memberships of its 325 member cap.

"Since we opened up golf membership to golfers who live outside of Terravita's gates, we've been attracting more non-residents, including 12 this year," added Steve Mallory, Terravita's Director of Golf. "We've also established junior and trial memberships, which have been successful in recruiting new members."

A $1 million golf course capital improvement project has been completed, which included building a new 6,000 square foot putting green adjacent to the primary driving range, which was expanded and refurbished, reconstruction of the bunkers, installation of water-reducing irrigation heads and rebuilding the 14th green.

"When we can showcase the community, the course and the investments that have been made here to potential members, Terravita sells itself," Mallory said. "It's a jewel of a place to be."

For more information, visit TerravitaScottsdale.org.

SOURCE Terravita Golf and Country Club