TerraZero Technologies Inc. Built Miller Lite's "Meta Lite Bar" in Decentraland to Showcase the First Big Game Commercial in the Metaverse

• TerraZero deployed its studio to build a fully interactive bar experience for Miller Lite in collaboration with agencies DDB and m ss n g p e ces.
• Together, the parties unveiled the bar experience on February 7, 2022, ahead of the NFL Super Bowl game in Los Angeles, California on Sunday, February 13, 2022.
• The Miller Lite bar was hosted on one of TerraZero's virtual land estates in Decentraland.
• TerraZero has a studio run by Metaverse experts and multi-talented game designers, directors, producers, audio engineers, 3D modelers, and programmers.
• The Meta Lite Big Game Day experience included Miller Lite's Big Game Day ad, offered a quest-game and special giveaways for users.

VANCOUVER, BC, Feb. 15, 2022 /PRNewswire/ - TerraZero Technologies Inc. ("TerraZero" or the "Company"), a vertically integrated Metaverse technology company, announces that it successfully designed, built and hosted the Miller Lite's Meta Lite bar in Decentraland during the Super Bowl on Sunday, February 13, 2022. The event was a huge success with avatars from all around the world entering the Metaverse to experience Miller Lite's Meta Lite bar for the first Big Game commercial in the Metaverse. This Miller Lite bar and event was done in collaboration with TerraZero, DDB and m ss n g p e ces and was hosted on TerraZero's virtual land.

With the recent investment and development of our strategic relationship with BIGG Digital Assets Inc. ("BIGG") (CSE: BIGG; OTCQX: BBKCF), TerraZero expects its studio business to continue to grow with other global brands. 

Those who build in the Metaverse know it's so much more than meets the eye. "Noodle", TerraZero's Studio Lead and veteran game designer sees the Metaverse as the next level in hyper-immersive experiential storytelling, "The Meta Lite bar is fun, surreal yet familiar, innately Decentraland and uniquely Miller Lite all at the same time. When you build something for the Metaverse, every user's experience is going to be personal to them. Understanding that reveals how to develop what will connect with people in a meaningful way."

Chief Experience Officer (CXO) Brandon F. Johnson sees the Meta Lite bar as proof that we're looking at the future. "Think of how limitless this can be. Companies have sought to be thought leaders and social creatures for a long time. The Metaverse empowers that for real, in an unreal way. The gamification of experience is the new currency brands and artists can use to foster communities. The Meta Lite bar shows that Miller Lite isn't afraid to try something new—and they care that their audience has a great time."

Ryan Kieffer, Chief Metaverse Officer of TerraZero, and Co-Founder of BearNFT, sees the Meta Lite bar as a sign of more to come as brands jump into Web 3's version of entertainment, "We were very excited to work on this project with DDB and m ss ng p eces, and we definitely proved our vision and know-how in doing Metaverse builds before we started. Being at the forefront of the Metaverse and this event makes me very proud to be the Chief Metaverse Officer of TerraZero."

About TerraZero Technologies Inc.
TerraZero Technologies Inc. ("TerraZero") was founded by cryptocurrency and blockchain pioneer Dan Reitzik. TerraZero is a vertically integrated Metaverse development group and leading Web 3.0 technology company specializing in the Metaverse space. The Company's Metaverse agnostic vision is to develop, acquire, and finance the Metaverse's most promising companies, entrepreneurs, and developers, while creating solutions to further enhance the Metaverse usability for greater community engagement within the Metaverse, and to connect the real world to the Metaverse, for the creation of new economies and user experiences that will shape the future of Web 3.0. TerraZero also owns digital real estate and provides offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company's businesses are segmented into five (5) divisions which include: (1) virtual real estate; (2) advertising; (3) data analytics; (4) events and marketing; and (5) infrastructure. TerraZero aims to support the community, foster innovation, and drive adoption. For more information, please visit www.terrazero.com or contact [email protected].  

Cautionary Statement Regarding Forward-Looking Information

This news release contains "forward–looking information or statements" which may include, without limitation, statements relating to  the Company's expectations and benefits of the Meta Lite event; the expected growth of the Company's studio business; that establishing an early presence within the Metaverse will provide the Company with new users, branding, and marketing opportunities; events, courses of action, and the potential of the Company's technology and operations, among others, are all forward-looking information.All statements in this news release, other than statements of historical facts, that address events or developments that the Company expects to occur, are forward-looking statements. Although the Company believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in the forward-looking statements. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the demand for its products, the ability to develop software successfully, that there will be no regulation or law that will prevent the Company from operating its business, anticipated costs, the ability to secure sufficient capital to complete its business plans, the ability to achieve goals, and the price of cryptocurrencies and NFTs. While such estimates and assumptions are considered reasonable by the management of the Company, they are inherently subject to significant business, economic, competitive and regulatory uncertainties and risks. Factors that could cause actual results to differ materially from those in forward-looking statements include failure to obtain regulatory approval, the continued availability of capital and financing, technology failures, failure to obtain any permits required to operate the business, the impact of technology changes on the industry, the impact of COVID-19 or other viruses and diseases on the Company's ability to operate and hire personnel, competition, security threats including stolen NFTs and cryptocurrencies from TerraZero or its customers, consumer sentiment towards TerraZero's products, services and Metaverse technology generally, loss of use of technology including any blockchain or server malfunctions, cyber-attacks, loss or corruption of data or information, failure to develop new and innovative products, litigation, increase in operating costs, increase in labor costs, decrease in the price of cryptocurrencies and NFTs, failure of counterparties to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market, or business conditions. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information. Additionally, the Company undertakes no obligation to comment on the expectations of or statements made by third parties.

SOURCE TerraZero Technologies Inc.