Terrible's Primm Valley Casino Resorts Selects Marketing Results Inc. for Customer Relationship Management Solution

LAS VEGAS, Dec. 6, 2010 /PRNewswire/ -- Marketing Results, Inc., a leading casino marketing consulting agency, today announced Terrible's Primm Valley Casino Resorts has selected the company's Advanced Intelligence Marketing (AIM®) system as the total database marketing solution for Buffalo Bill's Resort & Casino, Primm Valley Resort & Casino and Whiskey Pete's Hotel & Casino.

"We chose Marketing Results for its AIM system platform, after testing and using the tools for over nine months and realizing improving revenue. AIM has superior tools that enable us to easily select the best group of customers, assign their offers and monitor profitability. The implementation of the AIM technology at our three properties will ensure the highest levels of marketing efficiency," said Stuart Richey, Vice President of Marketing of Terrible's Primm Valley Casino Resorts. "Moving forward, we will have a more streamlined process to hone our marketing approach for increased profits and will be able to build a competitive advantage in player development."

AIM is a sophisticated database-marketing tool that provides an in-house solution to player tracking and casino marketing campaigns. The program offers a seamless transition from the marketing professional to the data, and the user-friendly AIM platform empowers database-marketing practitioners to quickly and accurately plan and implement campaigns while tracking progress instantly. Existing data is used to develop data analysis reports for examining player activity, trends and lifecycle; daily, monthly and annual activity; geographic analysis and competitive reporting. Marketing professionals are better able to understand and determine opportunities from the data analysis by identifying the players behind the numbers to make revenue-generating decisions.

"The Customer Relationship Management (CRM) tools in AIM provide hosts with actionable information about players. Hosts can see vital details including customer play preferences, contact information and available offers, which provides a structure for enhancing performance analysis within the host department," said Gary Border, President of Marketing Results. "Hosts manage their players using the goals management sets for them, then management has the oversight to see how individuals and the department are meeting their goals. The result is a continuous enhancement of successful marketing tactics and revenue growth for the casino."

About Marketing Results, Inc.

Headquartered in Las Vegas, Nevada, Marketing Results is a full-service marketing and communications agency that specializes in marketing for the best brands in the casino industry. Marketing Results provides complete casino marketing to ensure the best possible client results. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos throughout North America and Canada continuously for 23 years. For more information, visit www.marketingresults.net.

About Advanced Intelligence Marketing (AIM)

AIM is a state-of-the-art casino database-marketing tool providing cutting-edge, results-driven technology. Developed for casino marketers by casino marketers, AIM is an easy to use, secure and accessible, in-house solution that turns data into meaningful marketing intelligence producing database reports segmented by key player characteristics. The AIM campaign management system empowers casino marketers and creates efficiencies and productivity in database direct marketing. Offering superior analysis, the system also contains a player development module that connects marketers to the information about their best players. For more information, visit www.mriaim.com.

About Primm Valley Casino Resorts

Primm Valley Casino Resorts is 25 minutes south of Las Vegas on Interstate 15 at the Southern Nevada/California state line, includes Buffalo Bill's Resort & Casino, Primm Valley Resort & Casino, and Whiskey Pete's Hotel & Casino. The properties' amenities offer something for everyone including 24-hour dining, The Spa at Primm, shopping at the Las Vegas Premium Outlets and two championship golf courses designed by Tom Fazio. With attractions for the whole family, the Desperado Rollercoaster, Adventure Canyon Log Flume, Video Game Arcade, Carolee Movie Theatre and Star of the Desert Arena, a venue for the best live performances, Primm Valley Casino Resorts offers entertainment and recreation at an affordable price.  For more information, visit www.primmvalleyresorts.com.

SOURCE Marketing Results, Inc.