NEW YORK, May 19, 2015 /PRNewswire/ -- The Bordeaux Wine Council (Conseil Interprofessionnel du Vin de Bordeaux or CIVB) has engaged Teuwen Communications, the New York-based agency specialized in wine and food, to re-energize PR and media relations for the wines of Bordeaux in the U.S. One of the world's most prestigious and productive wine regions, Bordeaux is hardly unfamiliar to U.S. consumers but even knowledgeable wine lovers tend to focus on the legendary and exclusive first-growths that make up only 3% of the region's wines. "For years I thought I knew Bordeaux as a source of 'Haute Couture' wines," says Mary Gorman-McAdams, MW, who recently joined the CIVB as Market Advisor for North America, "but the past year has been a rediscovery of Bordeaux, and guess what - it makes amazing, affordable ready-to-drink wines, too, that account for about 90% of production."
Gorman-McAdams and Teuwen see their mission as enlarging the conversation about Bordeaux to include the region's entire range of styles and price points, focusing on a few potent themes that resonate with audiences across generations, experience and incomes.
- An emerging generation: Younger producers who travel widely and embrace new techniques are making "real wine for real people."
- A diverse range of wines: In particular, reestablishing the reputation of white Bordeaux, which represented more than half of all production until a few decades ago.
- Wines to discover: The lesser-known sub-regions of Bordeaux produce exemplary wines at accessible prices that do not require aging.
- A contemporary approach to pairing: Bordeaux can pair with a much wider range of flavors and cuisines than just traditional red meat centered meals.
There are signs that perceptions of Bordeaux are already changing for the better. James Molesworth wrote that "Bordeaux is hip again" in the March 31 issue of Wine Spectator. And Patrick Cappiello, sommelier at New York's acclaimed Pearl & Ash notes an increase in sustainable practices among several trends that appeal to younger, wine-savvy customers. "Importers are starting to look outside the handful of famous appellations for areas with less name recognition but more small, family properties."
Teuwen's mission includes media relations and sampling, press trips to the regions, press events and PR support for the CIVB's trade and consumer campaigns.
SOURCE The Bordeaux Wine Council