Texas-based Edison Optics launches maiden eyewear line, More to Love, for plus-sized women
FARMERS BRANCH, Texas, Dec. 14, 2015 /PRNewswire/ -- Edison Optics, an eyewear pioneer passionate about delivering fashion-forward, high quality optical products, announced today the launch of its maiden eyewear line More to Love. Developed for women of all sizes, the More to Love collection is designed to be stunningly chic and refreshingly comfortable. With 18 unique and spacious frame models in three variant colorways, More to Love embodies the hallmarks of Edison Optics: a commitment to quality and old-school craftsmanship with a modern design sensibility that is definitely easy to love.
"There is a clear void of options in eyewear for plus-sized women who have unique frame fit needs," said Stephen Lewis, Co-President of Edison Optics. "The More to Love collection represents design excellence and fashion inclusivity for this community of women. Every woman deserves to have fabulous, well-fitting eyewear!"
Founded by optical industry veterans Stephen Lewis and Larry Forth, Edison Optics designs, produces and distributes optical frames to the professional and retail optical markets. Along with innovative delivery systems and a streamlined business model, Edison Optics' business philosophy is committed to portfolio growth through strategic business partnerships. The More to Love collection was inspired by, and established through, a creative and business partnership with entrepreneur Rachel Estapa. Estapa, a certified life coach, writer, speaker, yoga instructor and social media expert, founded the More to Love movement and community to foster and facilitate acceptance, health and wellness for plus-sized individuals. (Read more about the More to Love collection on www.MoreToLoveWithRachel.com.) In the coming year, Edison Optics plans to pursue other collaboration opportunities with established, non-optical brands interested in launching their own eyewear solutions.
"We believe our unique approach to optical design, marketing and customer service will set Edison Optics apart from other eyewear companies currently in the space," said Larry Forth, Co-President of Edison Optics. "As a newly launched company, Stephen and I are excited to share our passion, expertise and unique business vision with partners, customers and optical professionals."
About Edison Optics
With more than 40 years combined industry expertise, Edison Optics is an eyewear pioneer passionate about delivering fashion-forward, high quality optical products. Founded by Larry Forth and Stephen Lewis, who have deep roots in eyewear design and optical sales and marketing, the company designs, produces and distributes eyeglasses frames to the professional and retail optical markets. The Edison Optics eyewear line, More to Love, features spaciously designed, chic frames for women of all sizes. For more information, visit www.edisonoptics.com.
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SOURCE Edison Optics
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