DAYTON, Ohio, June 26, 2012 /PRNewswire/ -- TextbooksRus.com is looking to engage its customer base by launching an Instagram photo contest. Introduced on its website and through Facebook on June 15, the promotion utilizes Instagram and Twitter APIs (Application Programming Interface) to automatically pull images based on a specific hashtag (#textbooksrus). Participants are able to upload and share pictures of their summer adventures to the contest via Instagram, but must use the specific hashtag. By sharing the photo with family and friends, participants can gain votes and be entered to win a variety of prizes. The C-3 Group, a Dayton, Ohio-based marketing agency, developed the core functionality for the contest. Instagram was chosen as the venue because of its 30 million registered users and receives over 5 million photos per day, many of which are posted by 18 – 25 year olds.
"Social engagement is constantly changing and our core customers are on the forefront of using these social mediums," David Bishop, Director of Marketing at TextbooksRus.com said. "Modern ecommerce is not just about selling products or services, but also engaging the customer in a way that provides value and spurs two way conversations. This is a fun way for us to continue to reach out to our customers and say thanks for their business, as well as gain exposure on key social networks."
"TextbooksRus.com is becoming well known in the industry for holding exciting, social media driven contests and give-a-ways," said Phil Smyres, CEO of TextbooksRus.com. "Customer satisfaction is at the heart of our business. We have experienced tremendous growth over the years because friends tell their friends and sisters tell their brothers that TextbooksRus.com is the best place to buy and sell books. We feel these types of promotions help give something back."
Photos can be submitted now through July 30, 2012. Users who submit pictures can ask their friends and family to vote by going to www.textbooksrus.com/promo/summer where voters can submit one vote per day by using their Facebook account. The photo with the most votes will be the winner. TextbooksRus.com will be giving away thousands of dollars in cash and prizes to the top ten vote getters. Voting for the TextbooksRus.com summer photo contest ends August 9.
TextbooksRus.com is one of the largest online retailers of a variety of books including college textbooks, children's books, literature, and more. TextbooksRus.com got their start in Columbus, Ohio in 2002 on the Ohio State University campus. The company enables users to buy, sell, and rent books from all over the world.