Textbroker Receives Initial Growth Financing to Accelerate International Expansion

Oct 22, 2010, 12:13 ET from Sario Marketing GmbH

MAINZ, Germany, Oct. 22 /PRNewswire/ -- Sario Marketing GmbH, the company behind the leading internet platform for unique on-demand content, Textbroker.com, today announced the successful completion of a multi-million Euro growth financing round through funds advised by ViewPoint Capital Partners. The financing proceeds will be used to support the fast growth in existing markets as well as expansion into new markets within and beyond Europe.

Since the first launch of the platform in 2005, Textbroker has rapidly gained the attention of publishers and writers alike. As of today, more than 100,000 registered freelance authors offer their writing services to a broad international customer base ranging from small marketing agencies and affiliate web sites to large internet platforms and international news and publishing corporations. Textbroker is accessible either via the web site or through an API, allowing large-volume clients to easily integrate the service directly within their operational system environment. With the Internet becoming the primary source of information in all areas of everyday life, the demand for updated unique content has heavily increased during recent years. As a result, Textbroker's service has experienced tremendous continuous growth and is now aiming to offer its service in new territories.

"Our innovative content creation platform gives publishers and web site owners an efficient way to have content written and published, resulting in high demand and rapid growth. I'm excited that we could gain such a strong partner for our company.  Besides the capital investment, ViewPoint's management experience and strong insight into the tech industry will help us develop past the start-up phase into long-term expansion," said Jan Becker-Fochler, founder and CEO of Sario Marketing GmbH.

"We have been watching the developments within the market for unique multimedia content for quite a while and were impressed by its strong growth dynamics. Textbroker is one of the most advanced and fastest growing services in this space and the number one player in the textual content segment. We see the company's potential for accelerated growth, especially in the English language area, and thus support the further extension of its services with additional funding and operational support," adds Christian Janson-Euterneck, Partner of ViewPoint Capital Partners, which arranged the financing round.

The two companies were brought together by INOVIS Capital, represented by Managing Director Christian Wexlberger.

About Textbroker

Textbroker is the leading internet platform for on-demand, unique written content. The service is a marketplace for more than 130,000 authors and buyers of unique articles. Textbroker is offered in Germany and the US and will expand to France shortly. Overall, the platform delivers tens of thousands of items per month to its client base.

About ViewPoint Capital Partners

Viewpoint Capital Partners is a specialized European private equity firm solely focused on commercially successful software & internet technology companies, with a clear value proposition and revenues ranging from euro 3 million to over euro 30 million. With funds of euro 200 million under management, ViewPoint provides capital for growth & international expansion, shareholder liquidity, buy-outs and acquisitions. Investors in the funds advised by ViewPoint include European banking corporations, international funds-of-funds, asset managers, pension funds and insurance companies as well as selected private individuals.


Jan Becker-Fochler, Sario Marketing GmbH



Christine Guttmann, ViewPoint Capital Partners GmbH



SOURCE Sario Marketing GmbH