Textio Hire: Now Companies Can Find the Best Job Candidates, Even Ones Who Aren't Looking
As the talent market continues to shrink, Textio launches a new product that boosts engagement with both passive and active job candidates
SEATTLE, April 2, 2018 /PRNewswire/ -- Textio, the developer of the world's first augmented writing platform, today announced the release of Textio Hire. Textio Hire uses data from real hiring outcomes to optimize the language a company uses across its hiring teams, measurably increasing response rates from both passive candidates and active job-seekers.
The jobless rate is at its lowest levels in fifty years*, and, according to a recent survey commissioned by Textio, only 5.8 percent** of Americans are actively looking for work. But that doesn't mean people aren't willing to switch employers. A recent study by Indeed showed 71 percent*** of people in the labor force say they are open to a new job.
Textio Hire will help companies reach the additional people not actively looking for jobs by improving the way companies write cold emails to candidates. Current approaches to cold outreach are not cutting it. Only 5.2 percent of Americans have responded to a recruiter message in the last three months.
Companies can use Textio Hire's augmented writing platform to find meaningful language patterns in their emails that will measurably improve response rates. In a pilot of Textio Hire, with Johnson & Johnson and Zillow, both companies saw their response rates to cold emails skyrocket by 25 percent and 16 percent, respectively. That measurable improvement has a significant impact on their hiring pipeline. Textio Hire will be incredibly powerful for any company that wants to make headway in hiring the best during one of the tightest job markets in history.
"With passive candidates you only have one shot. You get just one message to get a person to pick their head up and engage their interest. And with that message, you've got to be able to differentiate your company from hundreds of others reaching out, " said Annie Rihn, VP of Recruiting, Zillow Group. "That's where Textio Hire comes in. It gives my team the language that is statistically proven to attract great candidates and improve our response rates."
"We are in a job seekers' market, and yet many people aren't looking for new work. Companies are looking for competitive advantages to reach these people who might not be actively looking for a job. You can't hire someone who doesn't apply to your job post, or interview people who won't respond to your recruiting outreach," says Kieran Snyder, Co-founder and CEO of Textio. "Companies who are using Textio Hire to write to candidates have a huge advantage, because they know ahead of time which language is going to resonate."
Textio is the first platform that makes a specific and measurable promise about what will happen if you write with it: more people will apply to your job post, and more candidates will respond to your outreach. The augmented writing platform predicts how people will respond to written content, and shows writers exactly why, allowing them to make measurable improvements before a document is ever published. Textio Hire is the first set of applications on the platform, focused on recruiting, and offers augmented writing for both job posts and recruiting mail. With the addition of recruiting mail, Textio Hire can statistically improve response rates from cold emails to passive candidates. Starting today, Textio Hire is available in LinkedIn Recruiter and Gmail. Through a simple Chrome plugin, recruiters can seamlessly weave the knowledge of Textio's predictive engine into their workflow.
About Textio
Founded in Seattle in 2014 by Kieran Snyder and Jensen Harris, Textio (@textio) is an augmented writing platform that predicts the performance of business documents as they are being written and guides authors to improve the effectiveness of their writing in real time. Textio Hire, improves the language in job posts to speed up the time to fill a position by two weeks on average, and improves response rates to recruiting emails by 20% on average. In a short time, Textio has been widely adopted by enterprises looking to fill roles more quickly with more qualified and more diverse candidates including Broadridge, NVIDIA, Atlassian, the NBA, Avery Dennison, and Procter & Gamble. In total, the company has raised $29.5 million in funding from Scale Venture Partners, Emergence Capital, Cowboy Ventures, Bloomberg Beta, and Upside Partnership.
* https://www.cnbc.com/2018/03/01/us-weekly-jobless-claims-feb-24-2018.html
**All figures, unless otherwise stated, are from a survey run by Google Inc. Total sample size was 1037 US adults, ages 18-65. The survey was carried out online in March 2018, and all figures have been weighted and are representative of US adults (aged 18-65).
*** http://offers.indeed.com/rs/699-SXJ-715/images/TalentAttractionStudy.pdf
Contact:
Marissa Coughlin
1-800-898-1401
SOURCE Textio
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