PHOENIX, June 6, 2013 /PRNewswire/ -- Leading snack food innovator, Inventure Foods, Inc. (NASDAQ: SNAK), turns up the heat on the snack food category with the introduction of two new baked snacks under its licensed partnership with TGI FridaysSM. Extreme Heat Crunchy Fries and Jalapeno Poppers Snack Sticks add substantial spice to the already successful line of snacks inspired by the popular bar and casual dining restaurant menu.
Both snacks will begin to appear in stores and vending machines nationwide this summer. The Extreme Heat Crunchy Fries will be sold in 1.5, 2.5 and 4.5-ounce bags with suggested retail prices of $1.00, $1.99 and $2.49, respectively; Jalapeno Poppers Snack Sticks will be available in 1.25, 2.25 and 3.5-ounce bags with suggested retail prices of $1.00, $1.99 and $2.49, respectively.
Each flavor reflects a consumer demand to turn up the heat, a trend also seen in Fridays restaurants with the recent introduction of its Taste & Share menu, featuring bold flavors complimented by hand preparation and craveable sauces. Going beyond mildly hot jalapenos and chipotles, Extreme Heat Crunchy Fries are exactly as the name implies, extremely spicy. The crunchy fries provide the perfect treat for the daring, flavor-seeking snacker. Jalapeno Poppers Snack Sticks are baked to perfection, offering a light, crunchy snack option with the savory, yet spicy flare found in one of America's favorite appetizer items.
"It's been a pleasure witnessing the growth of the TGI Fridays snack line over the years," said Steve Sklar, senior vice president marketing for Phoenix-based Inventure Foods, Inc. "With the addition of these new snacks, we're not only offering the distinctive tastes consumers have grown to love from the brand, but we've rounded out the offerings by providing the extreme flavors consumers crave."
Since the brand crossed over to the snack chip aisle in 2000, the TGI Fridays snack line has become a consumer favorite in grocery, vending and convenience channels, providing premium snack options that parallel the exciting flavor combinations on Fridays' menus. Snack line staples include the Cheddar & Bacon Potato Skins as well as Mozzarella Sticks and Onion Rings.
About Inventure Foods, Inc. With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of innovative food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including TGI FridaysSM, Boulder Canyon Natural Foods®, Jamba®, Seattle's Best Coffee®, Rader Farms®, Nathan's Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For further information about Inventure Foods, please visit www.inventurefoods.com.
About TGI Fridays TGI Fridays restaurants offer authentic American food and exciting drinks in an atmosphere that provides an energizing Friday feeling – any day of the week. Fridays guest recognition program, Give Me More Stripes®, rewards loyal guests with great deals and fun events year-round, creating an engaging customer experience. As the original casual dining restaurant, TGI Fridays differentiates itself with a unique point of view which promises to exhilarate its guests with the feeling of Friday. TGI Fridays, which operates more than 900 restaurants in more than 60 countries, is also famous for its knowledgeable and charismatic bartenders, approximately 8,000 of whom compete annually for the title of the "Greatest TGI Fridays Bartender in the World." TGI Fridays believes in the importance of acting responsibly, and as a result its Responsible Business Program is focused on positively impacting the economic and environmental well-being of the communities and neighborhoods in which it operates. For more information, visit www.fridays.com.
SOURCE Inventure Foods, Inc.