LOS ANGELES, Sept. 21, 2011 /PRNewswire/ -- Consumers and trade alike are invited to compete for a roundtrip for two to Chile's Montes Winery where renowned winemaker, Aurelio Montes will personally demonstrate the fascinating steps of creating Carmenere at his state-of-the-art winery in the region of Apalta. Aurelio Montes is South America's legendary three-time award winning Winemaker of the Year and a principal icon of the wine industry. He will teach the winner and guest to make wine, and the winning label will land on a special edition wine!
"TGIC Importers, Inc. the primary driver for South American wine imports into the U.S., including Vina Montes, is doing for Carmenere from Chile, what we did for Malbec from Argentina - putting it on the U.S. map!," says TGIC's founder and CEO, Alex Guarachi.
Recently, Wine Enthusiast Magazine presented Alex Guarachi with the Wine Importer of the Year Award and it's no wonder. Celebrated for introducing Malbec into the U.S., TGIC is now taking Chile's Carmenere varietal to the next level – full consumer awareness.
The competition itself is almost as exciting as the prize: Create a Carmenere label to be used under the Montes name for a new line set to retail in the United States, nationally. Artists can go to www.shareyourcarmenere.com or click here to enter! Don't wait; entries must be received by October 6th!
The label should reflect the personality and soul of Carmenere, which is a varietal typically comprising black pepper aromas, red berries, chocolate and black plum. Carmenere reaches its fullest potential in Chile where the pre-phylloxera vines are ancient and the unique climate is perfect for winegrowers.
SOURCE TGIC Importers, Inc.