CHICAGO, May 2, 2011 /PRNewswire/ -- gravitytank, one of the top global innovation firms, is bringing Bob Thacker on board as a strategic advisor. Thacker, with his strong background in marketing and brand development will use his considerable expertise in shifting organizational culture and improving customer experience to guide gravitytank's Fortune 500 clients.
Thacker has a proven record of applying unconventional creativity to benefit the bottom line during his tenure at OfficeMax and Target. As Senior Vice President, Marketing and Advertising at OfficeMax, he pushed the bounds of non-traditional marketing early on with campaigns such as "The World's Largest Rubberband Ball" and "ElfYourself." While serving as Vice President of Marketing for Target (1989-1998), Thacker brought Michael Graves and Target together, starting a wave of exclusive partnerships. Those partnerships fundamentally elevated the Target brand, bringing a new level of consumer loyalty and national recognition. Prior work also includes being President/CEO of BBDO Minneapolis, and Senior Vice President of Marketing at Sears.
gravitytank is an innovation consultancy, helping clients in consumer electronics, retail, consumer packaged goods, and technology grow their businesses, define breakthrough products and services, enter new markets and change organizations. The work is closely guarded by its clients and project teams because of both the scope of investment and scale of the market impact. Thacker will serve as an advisor on projects that involve cultural and organizational change that goes along with the vibrant and resonant innovation gravitytank is known for.
Contact: Gigi Gormley, +1-206-851-4724, [email protected]
SOURCE gravitytank
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