FORT BRAGG, Calif., May 12 /PRNewswire/ -- Thanksgiving Coffee Co. founders Paul and Joan Katzeff announced today that Chief Financial Officer Sam Kraynek has become the company's new CEO, and Ben Corey-Moran, Director of Coffee, has been named President. The appointments will be effective June 3, 2010.
The Katzeffs will continue as managing directors of the board to help guide future company policies but will cede management of the day-to-day operations to Kraynek and Corey-Moran. Jenais Zarlin, who has been appointed Director of Business Development, will assist Corey-Moran and Kraynek.
An Experienced Senior Manager
"Sam will provide a steady hand at the helm," said Paul Katzeff, who is also a co-founder and former president of the Specialty Coffee Association of America, an international organization of artisan coffee roasters. "He understands how to balance the need to make a profit with our mission to promote social and economic justice and sustainability around the world."
Kraynek, 63, has worked in senior management positions at Thanksgiving the past 14 years, first as chief operating officer, then chief financial officer. In the food business for more than 40 years, Kraynek was president and general manager of the Rosarita Mexican Food Division of Beatrice Companies and other major companies before joining Thanksgiving.
An Inspired President
"Ben has been an inspiring and zealous advocate for our mission of promoting fair trade practices, the production of shade grown and organic coffee, and environmental principles supporting sustainability," Katzeff said.
For the past six years Corey-Moran, 29, has worked closely with Thanksgiving's partner cooperatives in Ethiopia, Rwanda, Uganda, Guatemala and Nicaragua on a variety of quality improvement and business development projects. He is a former member of the Specialty Coffee Association of America's Sustainability Committee.
As president, Corey-Moran will have an expanded role in leading the sales and marketing efforts as well as sourcing and developing Thanksgiving's ethically sourced coffee supply and product offerings.
"It's an honor to receive the torch that's being passed from Joan and Paul," said Corey-Moran. "Our work is growing in importance every day, and I look forward to leading this company forward as we continue our search for great coffee and the farmers who grow it.
SOURCE Thanksgiving Coffee Co.