THAT Agency Launches the Palm Beach Gardens Marriott's Club Safari Nightclub Website

Jun 23, 2010, 10:10 ET from THAT Agency

WEST PALM BEACH, Fla., June 23 /PRNewswire/ -- The Marriot hotel partnered with THAT Agency, to create a new online presence for their on-property nightclub, Club Safari.  As one of the long standing nightclubs in Palm Beach County, Club Safari needed to refresh the look and feel of their online presence to cater to a range of crowds, from their loyal patrons to the up-and-comers.

The Marriott's main goal was to have an easily manageable, custom website that not only showcased the club, but assisted with acquiring new clientele.  THAT Agency delivered, with a website backed by a custom content management system that allows staff at the club to update the website with new events, images and blogs.  Additionally, the home page contains a custom flash window, and the interior of the site, has a manageable photo and video gallery.

THAT Agency's designers were tasked with creating a look and feel that not only showcased the nightclub, but conformed to the constraints of integrating with a content management system.  The end result was a website that not only creates a mood and registers a feeling, but can be used as an informational marketing tool for the Marriott to attract a new generation of clientele.

"When the Marriot approached us about a new website for their night club we immediately addressed their goals; new design, flexible content management system and the ability for the search engines to rank their website for the keywords that were targeted.  Having the luxury of our team under one roof made this a seamless project," says Bill Teubner, THAT Agency President.

Built to the strictest of search engine optimization standards, the Club Safari website has been optimized to increase their chances of being listed organically for location specific keywords.  Additionally, THAT Agency created a branded profile page for both their Facebook and Twitter social network pages.  By creating a consistency throughout all online avenues, THAT Agency has allowed Club Safari to further their brand awareness across all channels of communication.

Located on the ground level of Palm Beach Gardens Marriott, is Club Safari.  The 5,000 square foot Aztec themed night club has been serving up drinks and dancing for twenty years.  The club features laser lights, video remixing, and a state-of-the-art sound system, making Club Safari the perfect dance destination.

About THAT Agency

THAT Agency has become one of the leading web design and development agencies in Florida. While their client list includes international companies such as Norwegian Cruise Lines and Masonite Doors, they are still able to meet the needs and budgets of small businesses. They are able to provide all of the services of a web solutions company, as well as the expertise and creativity of an advertising agency. From the web to print, THAT Agency has built a reputation based on its quality and timely delivery.