That's Nice Celebrates 20th Anniversary With Chrome Reflection Campaign

May 15, 2015, 08:00 ET from That's Nice LLC

NEW YORK, May 15, 2015 /PRNewswire/ -- That's Nice LLC, a research-focused strategic marketing agency dedicated to life science markets, today celebrates its 20th Anniversary. It was Monday 15th May 1995 when the company opened its doors for the first time.

Nigel Walker, Founder and Managing Director, said, "A lot has happened over two decades and it's great to reflect on this. We're grateful to all the clients and partners who have played a part in our progress. Statistics show that most young companies find it hard to make it, so we're very proud of our success and growth. We were a basic marketing agency when we launched but our path led us into life sciences and serving this market since the beginning is a big part in our story."

That's Nice launched its Nice Insight Market Research Division in 2009 and it was around this time that the agency also modified its own branding to become 'A Science Agency', reflecting singular dedication to life sciences by that time. Today, the company serves global clients across the pharmaceutical value chain through a process of Research, Strategy and Results.

That's Nice has been celebrating the landmark anniversary during 2015 with its Chrome Campaign, which was conceptualized as a reflection on 20 years of client and project success. Numerous promotions, giveaways and even entire trade show booths have been devoted to this theme.

Mark Allen, Strategy Director and a co-founder of That's Nice, said, "Twenty years is a big one so we decided to celebrate with a retrospective promotion that would look back at some pivotal projects and moments that have shaped our path. Clients are the pulse of an agency and central to our story, so we wanted a way to recognize this but with something that would be entirely fun. This was how we developed the idea of producing a graphic novel to tell these retrospective stories, which can be seen in our anniversary campaign."

The entire story can be seen on the company site at

For more information, contact:

Nigel Walker

Mark Allen

Managing Director

Strategy Director

That's Nice LLC

That's Nice LLC

Tel: +1 212 366 4455

Tel: +1 212 366 4455



About That's Nice LLC
That's Nice is a science agency with a research-driven philosophy that supports informed strategies, targeted campaigns and memorable brands. With 20 years of knowledge in life sciences, we drive success through a process of Research, Strategy, and Results.

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