NEW YORK, Feb. 2, 2011 /PRNewswire/ -- That's Nice LLC, a brand and marketing management agency serving pharmaceutical and biotech markets for 14 years, announced today that its Nice Insight Pharmaceutical & Biotechnology Outsourcing Survey will launch on February 16, 2011.
That's Nice serves 300 marketing clients in the materials science and life science industries. The company is investing $2.5 million into its new Nice Insight brand, encompassing the design and deployment of the Pharmaceutical & Biotechnology Outsourcing Survey that will solicit input from up to 40,000 respected industry professionals, and collection and analysis of visual and messaging strategies employed by 400+ CRAMs companies.
This degree of commitment and investment will deliver two robust core product offerings, called 'Marcom Tracker' and 'Brand Index,' which will provide a level of marketing intelligence not currently available to companies in the Contract Research & Manufacturing (CRAMs) sector. The products will also benefit any company seeking to partner with the industry's innovators and developers.
Victor Coker, Director of Business Intelligence, said, "CRAMs and innovator companies need a practical and personalized evaluation of the market to enable them to more effectively align their communications and services with their potential partners. This is the only way to improve collaborations and enhance the prospective pipeline for life-changing drugs. While working in CRAMs, I was unable to access intelligence in this depth and format, so we're very excited about Nice Insight."
The 40,000 industry professionals canvassed in the Pharmaceutical & Biotechnology Outsourcing Survey represent Big Pharma, Mid-size Pharma, Virtual and Emerging Companies, and Small Biotechs. The Brand Index product consequently offers focused insight into innovator & investor perceptions of CRAMs providers and highlights the current needs of potential research and development partners.
Marcom Tracker is a visual brand research process. Nice Insight collects and analyzes public domain visual presentations and marketing strategies employed by 400+ CRAMs companies, with quarterly tracking so the intelligence remains current. This gives companies an unequalled frame of reference for evaluation of their own strategy if they are investing in rebranding or simply measuring their marketing communications.
Nigel Walker, Managing Director of That's Nice, said, "We know that in pharma and biotech, and CRAMs specifically, there is a tremendous need for accurate intelligence to support business and marketing planning. Nice Insight's level of integrated marketing intelligence does not currently exist, and it is therefore invaluable not only to CRAMs companies, but also to all companies seeking to engage the innovators of scientific development, including Big Pharma."
About That's Nice LLC
That's Nice is a full-service agency providing brand and marketing management with value-added business support. Its brand represents years of knowledge in client markets, a passion for strategic thinking and comprehensive services that meet the needs of global companies.
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