As alcohol consumption trends shift, Delta is a solution for those in search of alternative ways to unwind. Tapping into meaningful "micro moments" that fill your day - from a cozy bonfire night with friends to an uplifted concert pregame, to a better-for-you way to unwind after a long work shift, the "There's A Delta for That" campaign is helping destigmatize the use of cannabis and usher in a new way to enjoy adult beverages.
"The cannabis beverage industry is exploding, and Delta is proud to be a pioneer in this category, promising consumers trusted quality, precise dosing, and a consistent experience in every can," says Delta Beverages founder and CEO, Jack Sherrie. "This rebrand is an extension of Delta's mission to bring fun, relatability, and connection to everything we do while driving the category forward. It's the ultimate step in taking Delta to the next level, and just the beginning of our biggest year yet."
"Not only is the modern consumer someone who puts extra thought into their next purchase, they're someone who wants to feel seen by the brands they support," said Gabriela McCoy, Vice President of Marketing at Delta Beverages. "We wanted to come up with a campaign idea that embodied who we are as a brand, and the 'There's A Delta for That' campaign does exactly that, speaking to a wide array of different consumers. Delta is here to help take the edge off, and help the everyday consumer 'tap in' to the moment."
In collaboration with creative agencies Tattoo Projects and McLean Design, Delta's rebrand includes an updated logo, standout packaging, a vivid color catalog, and enticing images highlighting flavor, clean ingredients, and fun. "There's A Delta for That" will take on a 360-degree digital, social, and out-of-home marketing strategy with a humorous nod to life's lows and highs, whether they want to keep it casual with 5mg Delta or sip on expert mode with 20 mg.
With a lineup of best-selling, fast-acting, responsibly dosed seltzers, Delta makes it easy to find (and keep) your vibe with variations infused with 5mg, 10mg, or 20mg of premium hemp-derived THC. Delta comes in eight bold, refreshing flavors like Blood Orange and Pink Lemonade, with zero sugar, carbs, or calories. As a testament to its ongoing commitment to the category, Delta is gearing up to produce roughly 11 million cans for the largest THC beverage run in history this year.
Find Delta online at www.drinkdelta.com or on Instagram @delta.seltzer. Delta is available across nearly all US states in select stores and direct-to-consumer. You must be 21+ to purchase. For more information, contact [email protected].
About Delta Beverages:
Delta Beverages, LLC is redefining the cannabis experience with a lineup of fast-acting, zero-sugar THC seltzers designed to help consumers take the edge off and tap into life's meaningful moments. Delta's beverages are crafted for every vibe and tolerance level, available in three precisely dosed options - 5mg, 10mg, and 20mg of premium hemp-derived THC - and eight bold, refreshing flavors. Delta is third-party tested and committed to quality, consistency, and responsible regulation. Learn more at www.drinkdelta.com. Must be 21+ to purchase.
SOURCE Delta Beverages
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