The 2010 Ypulse Youth Marketing Mashup Event Announces Neil Howe as Keynote Speaker & AllDorm as Anchor Sponsor

NEW YORK, Feb. 10 /PRNewswire/ -- Ypulse, the leading authority on tween, teen, college and young adults today announced that Neil Howe, President, LifeCourse Associates and the author that coined the term "The Millennial Generation," will open the 4th annual Ypulse Youth Marketing Mashup event May 24-25 at the Hotel Nikko in San Francisco. Additionally, the anchor sponsor for this year's event is AllDorm, one of America's largest youth marketing agencies.

"We're incredibly excited to have Neil Howe join us this year to share his insights into the generational undercurrents that affect the messages and media used to communicate with youth," said Anastasia Goodstein, Ypulse's founder. "This year's agenda is shaping up to be one of our most exciting to date, full of practical information and takeaways youth brand managers, media and non-profit professionals can implement right away."

In addition to the learning opportunities, the Ypulse Youth Marketing Mashup represents the largest industry event that has remained focused on tweens, teens, collegians and young adults.  "The opportunity to network, share and collaborate with youth marketers from across the country and around the world is what has grown this event year after year," said Dan Coates, president of Ypulse.

"This year, the Ypulse Youth Marketing Mashup will also feature lots of expert advice and inspiring case histories for marketers hoping to navigate the complexities of marketing to college students," said AllDorm CEO Tom Unger.  "College students are just establishing their own brand loyalties, but reaching them is tough since each college campus has its own distinct culture (and subcultures), bureaucratic rules, special events, and calendars," said Unger.  "We're pleased to be sponsoring the conference and sharing what we've learned from helping big brands reach college students."

Register for the Ypulse Youth Marketing Mashup at mashup.ypulse.com. For sponsorship information, contact Ypulse at [email protected]. For press inquiries, press registration, or to schedule interviews with conference speakers, please contact Ypulse at [email protected].

About Ypulse

Comprised of media and insights divisions, Youth Pulse is the leading authority on youth. We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals. The site has been featured in leading publications including USA Today, BusinessWeek, Forbes and Fast Company.

About AllDorm

AllDorm is a full-service marketing agency focused exclusively on the North American collegiate market and its nearly 17 million brand decision-makers. The agency has helped such companies as Comcast, MTV, Microsoft, Lucky Brand Jeans and Haagen Dazs increase market share, reduce customer acquisition costs, and create brand loyalty among college students through creative, multidisciplinary, peer-to-peer campaigns that combine cutting edge digital tactics -- including social media and text messaging -- with real-world events and promotions.  AllDorm clients benefit from the agency's insider knowledge of individual college campuses, its extensive network of student groups, built over 10 years, that can readily be mobilized on any brand's behalf, and the agency's understanding of what is most likely to resonate with today's youth.  Headquartered in San Francisco, AllDorm recently opened an office in New York.

SOURCE Ypulse