The 2015-2016 Global Top Brands Competition Kicks Off

A decade of endeavors shaped a new industrial landscape and built powerful brands

Dec 28, 2015, 09:00 ET from IDG China

BEIJING, Dec. 28, 2015 /PRNewswire/ -- The horizon of the consumer electronic industry has been changed substantially over the past decade, reflected by the advancement from CRT TV to LED flat-panel TV, from the Internet to the mobile Internet, and from ordinary home appliances to smart home, just to name a few. Witnessing and participating in this change all along, the Global Top Brands Competition organized by International Data Group (IDG) entered its 10th year in 2015.

In the context that the revolution ignited by the new intelligent interconnection technology in the past decade will continue to impact the industry in the upcoming years, the 2015-2016 Global Top Brands competition will kick off when the 2016 CES is held. Internationally renowned consumer electronics companies including Haier, Changhong, TCL, Lenovo, Huawei, Great Wall, BOE and ZTE have been actively taking part in this competition. They've witnessed the development of the consumer electronics industry in the last 10 years and demonstrated the branding power of consumer electronic products to the world.  

Right now, the global electronic information industry is undergoing an "opportunity period" characterized by leapfrog development. Driven by the combined forces of new technologies such as the Internet of Things, cloud computing and smart apps, the consumer electronics industry has advanced into an unprecedented age of "Internet Plus." Massive-data-based cloud technology quickly thrives with the interconnectivity of terminal products, presenting both tremendous growth opportunities and new challenges to consumer electronics companies in the world. With constant industrial upgrading, coupled by the adoption of new technologies and new products, the output value of the consumer electronics industry never stops expanding. In this new industrial environment, the global consumer electronics industry evolves towards sustainable growth and innovation. While "Internet Plus" proves to be the most powerful technological locomotive pushing the consumer electronics industry, new technologies including the Internet of Things, cloud computing, big data and intelligence have become hot spots and shaped the new industrial landscape. How consumer electronics companies can achieve internal development and market-driven growth in the "Internet Plus" age in order to ascend to a higher level in the value chain has now become a crucial question.

"Global Top Brands" is co-organized by IDG and TWICE and is supported by authoritative research firm IDC China, GFK and CEO CIO magazine. Having been held for nine years, the competition will roll out the 10th session in 2015. Over the decade, a number of Chinese consumer electronics companies including Haier, Changhong, Lenovo, BOE, Great Wall and ZTE set out their journey on globalization from the stage of Global Top Brands and has since then won recognition from increasingly more international users. In the age of Internet Plus, consumer electronics products have gone beyond the concept of home appliances, and a greater number of them that are smarter and cutting-edge are now favored by consumers. Now celebrating its 10th anniversary, the Global Top Brands competition concentrates on the innovation efforts made by consumer electronics players in regards of technology, design, interconnectivity and user experiences to showcase the unique glamour of consumer electronics products to the global consumers. Ultimately, it will further gear up the development of this industry, give a boost to the brands and help consumer electronics companies to strengthen their global influences.

The 2015 competition under the theme "A decade of endeavors shaped a new industrial landscape and built powerful brands" consists of a series of activities including insight sharing by executives from IDC and GFK on future trends of the consumer electronics industry, international consumer electronics leaders' summit dialog, and global smart terminal leaders' summit dialog. Meanwhile, result lists will be released, including 2015-2016 Global Consumer Electronics Top 50, 2015-2016 Global TV Top 20, 2015-2016 Global Smart Interconnectivity Device Top 10 Brands, 2015-206 Global Smartphone Top 10 Brands, 2015-2016 China Consumer Electronics Top 10 Brands, 2015-2016 Global Unmanned Aerial Vehicle Top 10 Brands, and 2015-2016 Global Apple Industry Chain Top 20 Brands. A grand awarding ceremony will be held in parallel with the Consumer Electronics Show in Las Vegas on January 7, 2016 to unveil the winning brands.

In the past decade, the global consumer electronics industry has undergone profound changes. In the new age of intelligent interconnectivity, the entire global industrial environment is experiencing significant changes which bring more opportunities and challenges to companies in the world. In this revolution, the 2015-2016 Global Top Brands Competition comprehensively reviews the structure of the consumer electronics industry in the past 10 years. It will also help the consumer electronics companies and brands to truly get hold of the future, realize their values and build greater brands.