The 31st China Wedding Expo will be held at Shanghai New International Expo Center this winter
The event has grown into a 120,000 square meter affair
SHANGHAI, Dec.15, 2016 /PRNewswire/-- The 31st China Wedding Expo will be held concurrently with China Baby Photo Expo 2017 (Spring) at the Shanghai New International Expo Center from February 22 to February 25, 2017. The event, housing over 1,000 exhibitors from China and around the world across a 120,000-square meter space, maintains its role as one of the world's largest bridal and wedding exhibitions.
As the trend-setter for China's wedding photography industry, the biannual China Wedding Expo is being held for the 15th consecutive year and has drawn wide attention from industry insiders. The organizers have been consistently committed to helping exhibitors expand their presence by creating an influential and far-reaching fair for the exhibition of a variety of innovative and fashion-oriented products. The China Wedding Expo has become the largest professional event of its kind around the world.
The event features four exhibition platforms (the China International Wedding Dress & Fashion Accessories Expo, the China Wedding Theme Photography Expo, the China Wedding Photo Album, Frame & Supplies Expo and the China Wedding Supplies and Honeymoon Photography Expo) and 12 themed pavilions.
Chinese-style elegance lifts the curtain on 2017 early-spring wedding dress fashion
With early spring creating an artistic atmosphere, Chinese-style wedding gowns have once again sparked a fashion craze and brought a great deal of attention to the 2017 early-spring collections, with a variety of Chinese elements demonstrating the elegant and fashionable artistry of Chinese civilization. The expo will showcase the latest 2017 early-spring collections of wedding gowns in the W1 and W2 halls. With the complex designs of fall/winter collections now an item of the past, designers have become keen on replacing the previously popular small decorated flowers with big bows that make brides look much younger. Retro turtleneck wedding gowns with embroidery lace heighten a sexy, yet classical and enigmatic look. 3D flowers remain popular while feather ornaments have made a comeback. The design shows off a bride's narrow waist and enhances the beautiful curve of the female form.
An industrial style augurs a modern and avant-garde fashion trend; photo frames and albums break free of constrained design concepts
The expo will showcase integrated design products with exquisite craftsmanship and popular elements in the E1 and E2 halls. Individualized photo albums and frames, which have set off a craze, have made it incredibly easy to create a collection of framed photographs that match the look and feel of the entourage where they will be displayed. An industrial style has become popular in the home design sector due to its unconstrained space structure, creating a new fashion trend for photo frames and albums. A modern minimalist, avant-garde style has also taken off. Designs that emphasize bold and sharp contrasts, combined with materials that couple hardness with softness, help avoid the aesthetic fatigue caused by complicated structures and an excess in the variety of colors. Although at variance with conventional design concepts, it delivers a surreal balance and has received a high level of acclaim among fashion followers.
Portrait photography leverages the latest in Internet technology to redefine wedding photography, meeting customized needs
The "Internet+ wedding" model is gradually doing its bit to disrupt the traditional wedding industry and wedding company business model through the synchronization of online and offline platforms. The new model will heighten competition while serving to enhance the expertise and service quality of wedding practitioners, in a move to meet the growing quality expectations and personalized needs of new couples.
The rise of new technologies such as unmanned aerial vehicles (UAVs) and virtual reality (VR) opens up new directions for the portrait photography sector. The live photo and video shooting of wedding ceremonies and subsequent delivery services has gradually become part of the basic program at all weddings. In addition, outdoor, honeymoon and destination wedding photography have become more and more popular, with new technologies such as UAVs being deployed to heighten the personalization of honeymoon photography collections, offering an incomparable photography experience for new couples. A new "wedding planning" segment will be added at the wedding supplies and wedding properties expo, to further complement and increase the exhibition categories, expand the industry chain and create a new profit point.
The baby photography industry benefits from the move away from the one-child policy while home photography goes mainstream
China's shift from the national one-child policy to one that allows up to two children for most families has promoted the explosive growth across the baby photography segment. The introduction of popular Korean-style photogenic clothes and the availability of Korean photographers with specialized expertise in baby photo shoots has helped boost the exports of firms within the sector. As Chinese-style photogenic clothes commonly worn by nobility in ancient times continue to grow in popularity in the baby photography market, home photography is moving into the mainstream and becoming a must for all new parents. In addition, baby photo live-action props manufacturers are matching their offerings to the growing demand for baby photography by providing new props, clothes and photography samples, as well as support services, including training, design and processing for baby photography.
The China Wedding Expo, which has consistently championed innovation and transformation, will continue its focus on brand promotion and creative services. The drive to sign up exhibitors for the show is nearing completion. For more information about the 31st China Wedding Expo, please visit China Wedding Expo's official website www.chinaweddingexpo.com.cn and follow the event's official WeChat subscription account at chinawedding_expo.
Contact:
China Wedding Expo and China Baby Photo Expo Project Team
Add: 8/F, 841 Yan'an Middle Road, Shanghai 200040
Tel: +86-21-62792828
SOURCE Shanghai International Exhibition Co., Ltd.
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