NEW YORK, April 23, 2013 /PRNewswire/ -- Continuing its momentum in adding expertise and talent in interactive media operations to its corporate ranks, global digital management consultancy The 614 Group today announced that it has formed a strategic partnership with DMW MediaWorks, a leading ad operations consultancy.
Founded in 2004 by Doug Wintz, an interactive media veteran involved in internet services for over 25 years, DMW MediaWorks are experts in digital ad operations, supporting both publishers and agencies. DMW MediaWorks' core competencies include selecting and deploying ad platforms, creating more efficient workflows and project management on behalf of clients.
DMW MediaWorks has guided over 90 publishers and agencies in the U.S., Canada, Europe and Asia by deploying ad platform solutions and improving their ability to manage digital media efficiently. Clients have included The New York Times, Weather.com, Discovery Channel, WebMD, Jumpstart Automotive, InterPublicGroup, Rubicon, Collective Media, and others.
Prior to founding DMW MediaWorks, Wintz served in various operational and sales leadership roles at Lycos, Uproar, Softbank and Prodigy.
"The collective strength of our industry expertise and value propositions will provide benefits for digital enterprises that seek more efficient ad operations and place a parallel premium on brand safety," said Doug Wintz, Founder of DMW MediaWorks. "Although less than a year old, The 614 Group has already established itself as a critical partner to leading organizations such as the IAB and NAA, and with this collaboration, I am certain that we will deliver the type of formidable resources that can allow various stakeholders to drive the digital ecosystem forward."
"Leveraging Doug's skills and the assets of DMW MediaWorks augments the scope and breadth of The 614 Group, to provide our clients with unparalleled operational acumen," said Rob Rasko, Founder, The 614 Group. "By coupling deep digital expertise with technology solutions that are completely brand-agnostic, we believe that we're able to deliver something truly distinct in the interactive consulting marketplace – the kind of tailored insights and unbiased services that businesses across the board need in order to thrive in an ever-evolving digital landscape."
Earlier this year, The 614 Group named veteran interactive industry leaders Julia Smith and Eric Urdahl as Partners to help collaboratively lead the New York-headquartered company's European operations.
About The 614 Group
The 614 Group, with offices in New York, London and Berlin, is a global management consultancy with subject-matter expertise in the digital ecosystem. We offer strategic and tactical implementation solutions and serve as trusted advisor to businesses, governments, associations and institutions. We are passionately dedicated to our clients' success and achieve it by providing digitally-native, objective and actionable insight that identifies critical challenges and opportunities, optimizes performance, accelerates growth and transforms their enterprise mission. Our core practice areas include: business and operational infrastructure;compliance, brand safety and public policy; international market and standards development, and; traditional media business evolution. For more information, please visit 614group.com.
Nicholas Graham for The 614 Group
SOURCE The 614 Group