The ADVERTISING Club's 2012 International Andy Awards to Partner With dwinQ

NEW YORK, April 10, 2012 /PRNewswire-iReach/ -- The ADVERTISING Club of New York's 48th annual ANDY Awards, one of the most coveted and respected creative awards shows in the world has selected dwinQ to provide a live social media experience at the Show & Party Thursday April 12, 2012. The ANDY's - famous for its stellar jury and international prominence - awards creative excellence in advertising. Since the followers and participants are global, the ANDYs were looking for a way to share the event in real time, on Facebook with global participants and fans. They selected dwinQ to provide a real-time, easy, frictionless social media experience to each attendee using RFID technology and the patented dwinQ platform.

"We were looking for an ambient social media technology that could capture the moment,. We asked our partners at Facebook and they recommended dwinQ." Explained  Gina Grillo, President & CEO, The ADVERTISING Club., "The team from dwinQ has been great to work with, because they are experienced professionals. This had to be done right, the first time, and we knew we'd be successful with dwinQ."

"It's a great privilege to be chosen by The ADVERTISING Club to instantly share  the event and capture the many unique moments at the ANDY's. Our automated photography systems using RFID as a single-sign-on to social media means attendees don't have to think about connecting with their friends – it just happens." Commented Patrick J. Sweeney II, President & CEO of dwinQ, "We're excited to be helping people share their experience with their social graph in real time on Facebook."

About dwinQ:

dwinQ provides ambient social media experiences that allow attendees to instantly interact at an events and venues  Attendees receive an RFID VIP pass in their registration package and then log on to Facebook. Within 15 seconds they are registered and the rest of the night they can use their VIP pass to upload pictures in real time, check-in to parts of the event, and Like things in real time. dwinQ also provides survey kiosks for additional online engagement and detailed back-end analytics.  A typical social media experience amplified by dwinQ will generate three to five times the attendance in created stories which usually result in high interactions per story on Facebook. 

dwinQ provides a software service that connects people at real-world events and venues to their social media platforms such as Facebook and Twitter.   The social media experiences include automated photo spots, unobtainable photos, roving photographers, Like, Share, and Follow buttons, and Survey Kiosks. After the event dwinQ's in depth analytics will provide details about who interacted, what they did at the event, the level of amplification. This business intelligence and deep integration into Facebook enable brands to act on social media information by creating games and targeting advertisements directly.

dwinQ was spun out of the leader in RFID technology, ODIN and has more than $35 million invested in its cloud-based software platform. The solution is accurate, scalable and easy to implement at any event or venue. dwinQ has offices in Boston, Washington, DC and Los Angeles.  www.dwinQ.com

[email protected]

703.968.0000 for more information

Media Contact:

Jeffrey Davidson dwinQ, 6172990069, [email protected]

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SOURCE dwinQ