The Alloro Collection Launches a Sophisticated New Fashion Line for Women Who Have Experienced Breast Cancer

WASHINGTON, March 20, 2013 /PRNewswire/ -- A unique fashion collection designed specifically for women who have experienced breast cancer is being launched today by the Alloro Collection.  Alloro's designs address the changes in bodily contour, comfort and appearance that occur during breast cancer treatment – all without sacrificing style.

The Alloro Collection is the brainchild of Laurel Kamen of Washington, D.C., who in 2011 underwent a double mastectomy. While preparing for surgery, she discovered that sophisticated clothing was not available to women recovering from breast cancer treatment.  Joined by her friend and Alloro co-founder, Christine Irvin, of Stamford, Conn., the two were determined to correct this fashion omission, and the Alloro Collection was born.

"Cancer drains the color out of women's lives," Kamen said, "and we want to put color back into women's lives with this collection."  

Beyond the punishing physical ordeal experienced by women with breast cancer, the journey back can also be challenging psychologically and financially. Said Irvin, "We always envisioned Alloro as a way to raise money for breast cancer prevention and research and plan to donate 25 percent of profits to those related organizations."

The first organization slated to receive the Alloro partnership donation is the Prevent Cancer Foundation.  Its mission is saving lives through cancer prevention and early detection through research, education, advocacy and community outreach. 

"We were very impressed with the breast cancer prevention and research programs that the Prevent Cancer Foundation offered, as well as the community outreach programs developed and supported by   the organization, such as the Mammovan," said Laurel Kamen, referring to the mobile mammography unit, which provides free screenings to women in greater Washington area community centers, clinics and churches.

"The Prevent Cancer Foundation is proud to partner with Alloro," said President and Founder, Carolyn Aldige. "Breast cancer is a cruel disease; it affects millions of women worldwide who must face physical, psychological and financial challenges related to breast cancer and its treatments.  We are pleased to team up with Alloro in this effort."

The Alloro Collection is available online at www.allorocollection.com and at the upcoming Alloro Collection Trunk Shows: 

Alloro Collection Launch Grand Opening Trunk Show

WHEN:     Thursday & Friday, March 21 & 22, 2013 from 11 a.m. - 8 p.m.

WHERE:   Tabula Rasa, 731 8th Street SE, Washington, D.C.

Alloro Collection New York City Trunk Show

WHEN:    Wednesday & Thursday, April 17 & 18, 2013 from 11 a.m. - 8 p.m.

WHERE:  Jim Villa Designers Agent Showroom, 263 11th Avenue, 4th floor, NYC

About the Alloro Collection: The Alloro Collection (www. allorocollection.com) includes an exciting new line of fashion that addresses the changes in bodily contour, comfort and appearance experienced by women who have had breast cancer treatments. It incorporates 20 design elements that take into account issues women may face, including reduced range of arm motion, frontal pain and side sensitivity, as well as the need for new necklines and bodice lines. All these needs are met without sacrificing style.

Editor's Note:  While this evening's Alloro Collection Launch Party & Fashion Show is by invitation only, it is open to the media.

WHEN:    Wednesday, March 20, 2013 from 6 p.m.-8 p.m.

WHERE:  Jones Day, 300 New Jersey Avenue NW, Washington, D.C.

SOURCE Alloro Collection