The American Business Awards(SM) Are Feeling the Happy Hour Effect(TM)

MINNEAPOLIS, May 13 /PRNewswire/ -- Happy Hour Effect(TM), a new company started by Kristen Brown, age 33, widow, mother, writer and former extreme stress sufferer, was named a Finalist today in the Best New Product or Service of the Year - Consumer Products category for The 2010 American Business Awards reinforcing just how important the core principals of health, wellness and a properly balanced life are for the overall productivity and prosperity of the American public.

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The American Business Awards (Stevie® Awards) are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit entries – public and private, for-profit and non-profit, large and small. More than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration in more than 40 categories.

Happy Hour Effect™ was developed by Ms. Brown, a 33-year-old widow mother, after extreme work and personal stress in her own life. It is the first health supplement and online resource specifically developed to help ease work stress and promote work/life balance and enhanced by the free online resources that are posted daily on Facebook, Twitter and the Happy Hour Effect(TM) blog.  "It is so rewarding to know that out of my extreme stress and unbalanced personal and work struggles, I was not only able to create a solution for myself, but am also helping others alleviate their stresses by building their overall wellness. That is the ultimate reward...besides this nomination of course!" says Ms. Brown. Since its launch in 2009, Happy Hour Effect™ and Ms. Brown have sponsored an Oscars event in Hollywood, spoken about work stress and overcoming challenges at many conferences and events, written articles, participated in multiple tradeshows and secured exclusive distribution with GNC who will carry the product starting this summer. To see these press releases click here.

The Happy Hour Effect™ product was scored by a panel of expert judges to make it to the final round which will be further judged to select a winner over the next weeks.  In addition to the scored judging, Happy Hour Effect™ is also eligible for a People's Choice Award which is determined by online voting.  Vote here:  http://peopleschoice.stevieawards.com/default.cfm?sitetype=P  

This year's Stevie Award winners will be announced during the annual gala on Monday, June 21 at the Marriott Marquis Hotel in New York City. More than six-hundred executives from across the U.S.A. are expected to attend. The event will benefit Oceana (oceana.org), the largest international organization focused on ocean conservation. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network.  

Members of the Awards' Board of Distinguished Judges & Advisors and specialized final judging committees will select Stevie Award winners from among Finalists in final judging that will continue through May 28. Finalists were chosen by business professionals nationwide during preliminary judging in April and May. Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.  

Sponsors and partners of The 2010 American Business Awards include Infogroup, Netezza, CIGNA, Citrix Online, Epic Advertising, High Performance Technologies Inc., imagistic, John Hancock, LifeLock, Lionbridge, PetRays, RCN, and SoftPro.

For more information about Happy Hour Effect LLC, please visit: www.HappyHourEffect.com or http://site.happyhoureffect.com/blog/

For more information about the Stevie Awards, please visit: www.stevieawards.com

SOURCE Happy Hour Effect LLC