The American GrillMaster Experience Kicks Off 2013 Tour

Feb 27, 2013, 09:51 ET from Trybe Targeting

NASHVILLE, Tenn., Feb. 27, 2013 /PRNewswire/ -- As the winter snow melts away, the American GrillMaster Experience is gearing up to hit the road for its third tour across the nation. Presented by the Beef Checkoff Program, Heinz® and Coca-Cola®, the American GrillMaster Experience is inviting aspiring grill masters to join the tour this season for a crash course in the craft of backyard grilling. The tour kicks off in Baton Rouge, La. on Saturday, March 2 in the Sam's Club Fan Zone of the Sam's Club National BBQ Tour.   

The American GrillMaster Experience is committed to giving the backyard griller the skills to prove that you don't have to be a master chef to produce savory steaks. Grill master Michael McDearman, along with presenting partner, Beef Checkoff, will share mouth-watering recipes, all cooked on a Bull Outdoor grill, highlighting various cuts of beef while serving up free samples to all attendees. Heinz and Coca-Cola join the tour in presenting the art of creating flavorful bites with every forkful and sharing recipes sure to thrill every flavor profile.

From the East Coast to the West Coast, navigating through rolling plains and mountain chains, The American GrillMaster Experience is trekking across the United States for a full, 31-city tour scheduled across 24 states. The tour is excited to visit several new cities in 2013 including Renton, Wash. and Indianapolis, Ind., and will culminate at the World Food Championships in Las Vegas this November.

Adding to the tour excitement, the American GrillMaster Experience will be holding monthly online giveaways for fans to win sweet grilling gear from Bull Outdoor and Heinz. Once entered in to the monthly GrillMaster Grab, fans will also have the chance at winning the end-of-tour Great GrillMaster Giveaway, featuring a top-of-the-line Bull Outdoor Steer Cart grill, a prize pack from Beef Checkoff, and a year's supply of Heinz Ketchup and Coca-Cola.  

The American GrillMaster Experience is inviting grill masters and hungry fans alike to stay in the grilling gab all tour long. Find us on Twitter (@GrillMasterTour) and on Facebook ( for additional grilling tips, techniques and recipes.

View a complete tour schedule at or and make plans to be a part of the American GrillMaster Experience at a city near you!

About Trybe Targeting
Trybe Targeting was launched in 2009 as the food and enthusiast marketing division of MMA Creative Inc., a 22−year−old marketing and advertising agency with offices in Nashville, Memphis, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, Worlds Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop the 2011 Inaugural Sam's Club National BBQ Tour, the richest competition series in barbecue history.


Jeff Morris

(615) 297-6886

SOURCE Trybe Targeting