CEDAR KNOLLS, N.J., June 10 /PRNewswire/ -- Brushfire Inc. has been sweeping the awards circuit with six major wins for The Jersey Shore Store – an experiential pop-up store that brought a taste of the ideal beach break to the heart of Manhattan to promote tourism to the Garden State. The marketing agency was recognized by the NJ Ad Club with 1st Place for Internal/External PR Campaign, Best of Public Relations and Best in Show 2010; received the New York Chapter of the Public Relations Society of America's (PRSA) Big Apple Award; and both the Pyramid Award and Best in Show from the New Jersey Chapter of the PRSA.
Partnering with the New Jersey Division of Travel & Tourism to kick-off the traditional summer vacation season in 2009, Brushfire found a novel way to remind financially strapped New Yorkers that an affordable getaway was just across the river. The Jersey Shore Store was a temporary oasis that brought the experience of a day at the beach to a storefront near Union Square with an authentic taste of the resorts' iconic pleasures.
The response to the temporary outpost was immediate and enthusiastic, with word of mouth and press coverage convincing thousands of visitors to experience a virtual vacation break, enjoying sandcastles, saltwater taffy, and a full calendar of events while learning how they could afford an ideal summer getaway in New Jersey.
"We believed that an accessible retail environment where consumers could actually experience the sights and sensations of a Jersey Shore vacation and interact with the natives would help establish a bond with visitors," notes John Leonardi, CEO of Brushfire. "Visitors to the state often book short stays on short notice, so we decided to pop-up and stay up for 6 weeks to provide information throughout peak vacation season."
Following the success of the store, the team at Brushfire has been busy creating and brainstorming additional experiential marketing concepts to help clients take advantage of the marketing trend and navigate the intricacies of execution.
Brushfire Inc. (www.brushfireinc.com), is a fully integrated marketing communications firm, delivering advertising, public relations, promotional marketing, media and interactive capabilities to both national and regional clients. Brushfire has been recognized with a host of industry awards, including the Silver Anvil, numerous NJ Ad Club awards and NJ Biz of the Year.
SOURCE Brushfire Inc.