The Axis Agency Hires Peter Sanchez as Executive Creative Director
LOS ANGELES, May 13, 2013 /PRNewswire/ -- The Axis Agency, a full-service Hispanic marketing agency and IPG company, today announced Peter Sanchez, as the Executive Creative Director, who will lead all creative direction for Axis and continue to develop its core advertising client base, while also expanding its digital advertising business.
Peter Sanchez is an award-winning creative director who has successfully developed national and regional campaigns that include television, print, outdoor, radio and digital with agencies such as Accentmarketing, Hablame, Wing Latino, Daily and Associates and Casanova Pendrill among others.
Peter has worked with brands such as GM (Chevrolet, Pontiac, and Hummer), Honda Motorcycles, El Pollo Loco, British Petroleum, ARCO, Direct TV, Apple, Microsoft, IBM, HP, Jack Daniels, California Association of Realtors, Farmers Insurance, AMPM and Kaiser Permanente.
"Peter has an amazing track record developing creative competencies, as well as strong client and team leadership talent uniquely suited for today's dynamic Hispanic media and marketing environment," said Armando Azarloza, president, The Axis Agency. "His experience will be instrumental in driving client programs as well as our future offerings."
About Axis
Founded in 2005, The Axis Agency is a full-service marketing and communications agency headquartered in Los Angeles, California that employs 35 professionals with five offices in key multicultural markets across the country including Los Angeles, Miami, New York, Chicago and Dallas. Axis specializes in developing campaigns that tap into unique culture-based movements, to achieve breakthrough success for leading companies. Our unique approach combines insights, strategy, creativity, and diversity to create campaigns that align with ideas or movements on the rise among multicultural consumers.
For more information about The Axis Agency, please visit:
Website www.theaxisagency.com
Facebook http://facebook.com/TheAxisAgency
Twitter www.Twitter.com/culturemovement
SOURCE The Axis Agency
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