The Axis Agency Wins PRWeek Multicultural Marketing Campaign of the Year

LOS ANGELES, March 8, 2013 /PRNewswire/ -- The Axis Agency, a leading multicultural marketing and communications agency, was awarded the 2012 PRWeek Multicultural Marketing Campaign of the Year Award for the agency's work on The Clorox Company's integrated Hispanic marketing program, 'Gracias Mama'.  This award was announced as part of the PRWeek Awards Gala that took place last night in New York.  With this recognition, Axis continues to engage multicultural audiences through original, creative work that resonates with U.S. Hispanics, and that addresses their specific needs.

(Photo: http://photos.prnewswire.com/prnh/20130308/CL73930 )

"We are passionate about delivering compelling and innovative client programs that connect with our multicultural consumers," said Armando Azarloza, president of The Axis Agency.  "We share this honor with The Clorox Company and genuinely value their continued partnership."

This latest award continues to build on The Axis Agency's industry honors, which include:

AVA DIGITAL AWARDS 2012

Platinum

• Best Web Video,  "Union-Garra-Pasion" for Degree Men

Gold

• Best Web Video, "Valentine's Day" for Degree Men

HERMES CREATIVE AWARDS 2012

Platinum

• Best Website Element/Video for the Web,  'Union-Garra-Pasion" for Degree Men
• Best  Website Element/Video for the Web, "Valentine's Day" for Degree Men

Gold

• Best Social Infographics,  "Soccer – The True Religion"  for Degree Men

Honorable Mention

• Best Social Infographics,  "Soccer –Nothing Can Replace It" for Degree Men

MARCOM AWARDS 2012

Gold 

• Best Webmercial Award, "Valentine's Day" for Degree Men
• Best Launch in PR/Communications Award,  Fraganzia for the Clorox Company

Platinum 

• Best Marketing Publication, CULTURE Magazine for The Axis Agency
• Best Advertorial,  "Superheroes Don't Catch Colds" for the Clorox Company
• Best Digital Campaign, The "Union–Garra–Pasion"  for Degree Men

Honorable Mention

• Best Digital Campaign, "Soccer- The True Religion"  for Degree Men

MERCOMM AWARDS 2012

Galaxy Silver

• Best Emerging Media: Interactive Brand,  "Zippo, Mucho Mas Than a Lighter" for Zippo  

QUILL AWARD 2012

• Best Multilingual Communications Campaign,  RadioShack Trade & Save for Radio Shack  

HPRA PRemios AWARDS – Hispanic Public Relations Association 2012  

• Public Education Non Profit Campaign of the Year,  "Impact of Domestic Violence on Youth"  for INOBTR (I Know Better) and the Children's Institute
• Corporate Media Event of the Year,  "My Fabulous Quince"  for Verizon Wireless

PR NEWS PLATINUM PR AWARDS 2012

Honorable Mention

• Best External Publication, CULTURE Magazine for The Axis Agency

About Axis

Founded in 2005, The Axis Agency is a full-service marketing and communications agency headquartered in Los Angeles, California that employs 35 professionals with five offices in key multicultural markets across the country including Los Angeles, Miami, New York, Chicago and Dallas.  Axis specializes in developing campaigns that tap into unique culture-based movements, to achieve breakthrough success for leading companies.  Our unique approach combines insights, strategy, creativity, and diversity to create campaigns that align with ideas or movements on the rise among multicultural consumers.

For more information about The Axis Agency, please visit:
Website           www.theaxisagency.com
Facebook        http://www.facebook.com/TheAxisAgency
Twitter             www.twitter.com/culturemovement

SOURCE The Axis Agency