The Baby Takes a Big Step: THE HAPPIEST BABY Boosts Its Landmark Brand With New Leadership

Family Entertainment & Digital Executive, Kristin Moss, Joins Company as General Manager & Chief Brand Officer

Sep 22, 2011, 16:37 ET from The Happiest Baby, Inc.

LOS ANGELES, Sept. 22, 2011 /PRNewswire/ -- THE HAPPIEST BABY, INC., a leading parenting franchise developed by America's #1 pediatrician, Dr. Harvey Karp, is very pleased to announce that Kristin Moss has joined the company as General Manager and Chief Brand Officer.

(Photo:  http://photos.prnewswire.com/prnh/20110922/LA73656)

A seasoned and innovative family entertainment and digital executive, Moss most recently served as Vice President of Marketing at Lionsgate (2005-2011) leading the HIT Entertainment portfolio of premier family brands including the #1 Thomas & Friends, Barney, Angelina Ballerina and Wallace & Gromit, in addition to managing the ecommerce initiatives for the Home Entertainment group.  

Moss will lead all HAPPIEST BABY business initiatives across publishing, entertainment, marketing, PR and the nationwide educator's program.  And, in anticipation of the 10th anniversary of the brand in 2012, Moss will develop new national partnerships, digital initiatives, consumer products and retail programs to solidify the baby and toddler franchise as today's premier brand for the family consumer across all touchpoints.  

Dr. Karp's breakthrough ideas and products have made him the most trusted voice in parenting. He has taught millions of parents, including superstars like Madonna, Michelle Pfeiffer and Larry David, his secrets for calming crying, boosting sleep and raising patient, cooperative toddlers. No wonder the New York Times praised his work by proclaiming, "Roll over, Dr. Spock!"

THE HAPPIEST BABY ON THE BLOCK and THE HAPPIEST TODDLER ON THE BLOCK products have sold millions of units worldwide and are translated into over 20 languages. Thousands of certified HAPPIEST BABY educators teach these techniques across the US and in 10 other nations.

"I'm thrilled to join this phenomenal company!" Moss remarked. "THE HAPPIEST BABY has tremendous opportunities ahead. It's rare to find a brand that has such a significant, positive impact on consumers during one of the most meaningful parts of their lives – raising a healthy and happy family. I'm excited to bring Dr. Karp's  business to the next level by extending his brands to consumers worldwide which, most importantly, results in happier children and parents everywhere!"  

Prior to Lionsgate, Moss was at MGM Home Entertainment from 2002-2005 where she managed marketing efforts for evergreen franchises such as PINK PANTHER, MISS SPIDER and catalog releases from MGM's expansive library. From 1999-2001 Moss was at Accenture Consulting as a Retail process consultant launching multiple internet startups.  

Guided by Moss' passionate leadership and her strong mix of business analytics, digital savvy and expertise in positioning brands to the family consumer, THE HAPPIEST BABY is set to have a banner year in 2012 and well into the future!

ABOUT DR. KARP & THE HAPPIEST BABY, INC.

Dr. Harvey Karp is a nationally renowned pediatrician and child development specialist with over 30 years experience. He is an Assistant Professor of Pediatrics at the USC School of Medicine and serves on the advisory boards of Barnes & Noble, Parents, Ser Padres and American Baby magazines.

In 2002, Dr. Karp stunned the medical world (and made parents cheer!) by solving the 3000-year-old mystery of colic with his discovery of the calming reflex. This surprising off-switch for crying adds 1-3 hours to any baby's sleep and soothes most infant fussing in minutes... or less. His landmark DVD/book, The Happiest Baby on the Block, have literally redefined our culture's understanding of the needs of newborns.  And, his follow-up best-seller, The Happiest Toddler on the Block DVD/book are America's most popular guides for helping parents quickly calm tantrums and raise patient, cooperative and happy children (8 months-5 years).

Dr. Karp is also one of America's leading advocates for children's environmental health. He helped found Mothers and Others for a Livable Planet, Healthy Child/Healthy World, National Geographic's Green Guide and he serves on the board of the Environmental Working Group.

For further information, contact:

Emily Weece
310-207-1111
info@thehappiestbaby.com

SOURCE The Happiest Baby, Inc.



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