The Bloc Appoints Steven Frank as President, The Bloc NY, Bolstering Leadership Team for Visionary Growth

NEW YORK, June 17, 2025 /PRNewswire/ -- The Bloc, a leading independent health creative agency, today announced the appointment of Steven Frank as President, The Bloc NY. This strategic leadership hire reinforces the agency's commitment to delivering impactful creative solutions and driving continued growth in the dynamic healthcare landscape.

In his new role, Frank will lead the HCP and consumer efforts and grow The Bloc's flagship New York office, working in close collaboration and integration with the agency's broader global teams. He will be responsible for championing the values, purpose, and mission of The Bloc, and partnering with clients to develop powerful, results-driven creative.

"Steven's deep understanding of the healthcare landscape, combined with his passion for impactful creative and hands-on leadership, makes him an invaluable addition to our team," said Jennifer Matthews, Global CEO & President of The Bloc. "His alignment with our 'Be Great to Do Good' mission was immediately evident, and we are confident he will drive significant growth and continue to elevate the exceptional work we deliver for our clients."

Frank brings more than 20 years of experience partnering with clients and agencies to drive exceptional results. Frank has worked with top companies across both healthcare and consumer packaged goods, spanning categories such as immunology, oncology, neurology, metabolic, cardiovascular, men's and women's health, device, OTC healthcare and beauty, and customer support platforms. His deep understanding of brand building, customer insight, and integrated marketing across various customer segments ensures teams consistently over-deliver.

"The Bloc's singular mission of 'Be Great to Do Good' truly inspired me. The agency genuinely lives and breathes this mission," stated Frank. "I believe The Bloc is uniquely positioned to address the biggest challenges facing healthcare clients today, by delivering stand-out creative, elevated and personalized digital experiences, and strategic thought partnership, powered by our strong investment in talent."

Frank's appointment follows significant expansion within The Bloc's creative and strategic planning departments, including the recent additions of Sean Green as Senior Vice President & Creative Director of Art; Thomas Callan as Senior Vice President & Creative Director of Copy; Jennifer Perry as Vice President & Creative Director of Art; and Pooja Bhavsar, PhD, as Senior Vice President of Strategic Planning.

About The Bloc
The Bloc is the only global health-native agency that cements real-life behavior change for lasting impact. Inspired by our mission, Be Great to Do Good, we build great brands and experiences in the service of good health. Our proprietary BE-COMMS® (Behaviorally Enriched Communications) operating system, along with award-winning creativity, strong scientific expertise, and local market knowledge, powers effective marketing and medical communications for our clients worldwide. Celebrating 25 years in business, we're still proudly independent. Learn more at thebloc.com.

Media Contact:
Kristina Diodati
Lightspeed PR
[email protected]

SOURCE The Bloc